The Amy Porterfield Show

I think we can all agree that the first six months of 2020 have been crazy, uncertain, and have pushed us in ways that we never expected -- especially as entrepreneurs.Nonetheless, six months have passed and we’re now halfway through the year. So from one friend to another, how are your 2020 goals coming along?Maybe you’re kicking butt -- go you! Or, perhaps you’re falling behind a bit. Given the COVID-19 pandemic, just know that you’re not alone, so give yourself some grace.COVID or no COVID, I always find doing a mid-year goal audit helpful. It’s important to recalibrate where you are with our goals to ensure they’re on track and realistic.In this episode, I have a 4-step process to help you reach your goals in the final six months of 2020 -- no matter where you are right now.Here’s what it looks like: Identify your goals -- get hyper clear on what they are and refresh your memory. Examine your progress and list out the actions you’ve been taking towards your goals. Identify what’s working and what isn’t. Create a plan for moving forward and knocking your goals out of the ballpark. You’re going to walk away with a renewed sense of motivation and a step-by-step process to help ensure you accomplish those big, bold goals.Rate, Review, & Subscribe on Apple Podcasts‘I love Amy and Online Marketing Made Easy.’

You have something to offer your audience -- that special sauce that people are looking for and need. So, friend, how are you going to get it into their hands?The answer? By crafting an irresistible offer that your audience cannot resist.What is an offer? An offer is a product or service that you sell through your business. This could be a digital course, a PDF guide, one-on-one or group coaching... the list goes on.After 11 years of growing a successful online business, I can promise you that having only one offer is what will set you up for success.This episode will walk you through my 6-step process for taking what you have to offer, and packaging it into something that your audience will love and buy!Here’s the 6-step process for crafting an offer that your audience won’t be able to resist: Define your offer promise. Identify the length of time it takes to see a transformation. Map the path or step-by-step journey it requires to get this transformation. Select your offer format. Price your offer. Craft your money-back guarantee. And trust me, this approach to creating your offer or package makes it really simple to put it together so you can get it in the hands of your audience quickly.Rate, Review, & Subscribe on Apple Podcasts‘I love Amy and Online Marketing Made Easy.’

Learn the importance of growing your email list and converting social media followers. Discover strategies for growing your newsletter list on Instagram and using LinkedIn and Facebook to grow your email list. Explore effective collaboration for remote teams and strategies for optimizing your LinkedIn profile. Learn how to design a Facebook group cover image and explore the benefits of LinkedIn ads. Get tips on growing your email list using social media and making enticing offers.

Enjoy a free gift from me! I’ve created a free 3-month plug-and-play content calendar template so that mapping out your upcoming content can be breezy - and dare I say - fun?!You’ll love this template because it allows you to seamlessly plan out your weekly AND social media content. Click here to snag your free 3-month plug-and-play content calendar template. We can no longer ignore the newest social media platform, TikTok. And, I’d be lying if I said that I haven’t been intrigued by it. After all, if it’s good enough for Reese Witherspoon and Will Smith, it’s good enough for me.But I wanted to know more. So, I turned to Instagram educator and TikTok early adopter, Elise Darma, to educate me.In today’s episode, Elise and I talk about: What TikTok is. Why you, as an entrepreneur, should be using and paying attention to TikTok. How to get your first one thousand followers on TikTok, and, how to get them onto your email list. Plus, 5 TikTok video ideas that you can start using right away. Elise has been featured in Forbes, Entrepreneur, Elite Daily, and The Everygirl. She knows her stuff when it comes to social media. I can’t wait for you to learn her step-by-step approach to getting started with and using TikTok to attract new customers.You’ll walk away from today’s episode with a new tool in your marketing pocket, and ready to dominate a hot new platform.And because Elise is going to share exact examples of what she’s done to see traction on TikTok, we’ve put together a free resource so you can visually see what we’re talking about.Rate, Review, & Subscribe on Apple Podcasts‘I love Amy and Online Marketing Made Easy.’

A lot of people look at a billion-dollar company with starstruck eyes and forget that, in most cases, it took someone a lot of persistence, resilience, and tenacity to get there.And, yes, I have a specific company in mind.I’m referring to IT Cosmetics, a billion-dollar makeup company. In this episode, I sit down and talk to the founder, Jamie Kern Lima.I am so honored to have my friend join me and bring inspiration and tangible guidance on how to build a successful company from the ground up.Jamie has a motivating story and she is an example of hard work, determination, and persistence. On top of that, she has a heart of gold.Jamie shares her journey of being a successful entrepreneur and how she handled hearing “no” over and over again.She talked about following your intuition, showing up authentically, and some of her top needle movers when she was building a billion-dollar business.Here's a peek at the episode... [05:15] Jamie shares about her struggles with her skin, which a television anchor, made her feel self-conscious. After struggling to find a makeup that actually stuck, she was inspired to create her own. [07:53] And that’s exactly what she did! On the flight back from her honeymoon, she and husband wrote up a business plan for a skincare line that catered to women who didn’t have perfect skin. [11:41] “When you're doing something really new and really novel, all of the experts may not get it.” When no one would pick up her product, she went back to the drawing board and decided to sell it online. [13:42] Although they were struggling to get traction, Jamie persisted because she knew in her gut that she was supposed to do this. [17:07] In true Jamie fashion, she kept hustling -- even after a heartwrenching “no” from Sephora. [20:59] Jamie shares how she was turned down by QVC seven years ago, and today they are the largest selling brand on QVC. [27:01] “Don't dilute your own authenticity. Nobody can be you, and it doesn't serve you to be anybody else.” [39:11] When she finally landed a spot on QVC, she sold out! Tune in to hear her story. [42:55] Jamie shares one of her biggest mistakes of growing a billion-dollar company. [50:08] She also shares some of her best needle movers while building such a successful brand. I know you’re going to fall in love with Jamie and find so much value in her expert advice and guidance.Side note: If you reach out to Jamie on Instagram, be sure to tag her handle in the first few words of your post’s comments.Rate, Review, & Subscribe on Apple Podcasts‘I love Amy and Online Marketing Made Easy.’

Discover the power of decisiveness in entrepreneurship! Learn a simple 4-step decision-making process that starts with commitment. Avoid the research rabbit hole by setting a timer to stay focused. Find the right advisors for guidance while trusting your own instincts. Self-reflection and journaling can boost your confidence and clarity in both personal and business decisions. Embrace the journey of learning through bold choices!

Wouldn’t it be fun to share your gifts with the world and make a ton of money while doing it?You’re probably thinking, “Well, Amy, uh yeah…obviously!”So why do I hear -- all the time -- that to be an entrepreneur, it's so much harder than just getting paid to share your gifts?My guest today, Lisa Sasevich, is going to set the record straight. She's going to share just how to use your gifts to boost your sales so that you can make the revenue you desire.Lisa -- a.k.a. “Queen of Conversions” -- is an award-winning entrepreneur and business coach, and she just released her new book, “Meant For More.”Why is this book important to read as an entrepreneur?Because Lisa has put all of her top tips and tools into one place so that you can hone in on your unique gifts and use them to build a thriving business.In this episode, Lisa and I chat about her easy-to-use, proven formula for understanding how to use your gifts to make more money, have more impact, and get more out of life.What I love most about her step-by-step formula (besides that it’s step-by-step), is that it teaches you how to do all of this without being pushy or salesy. Instead, it shows you how to speak from the heart with intention, honesty, and truth.Here's a look at what we chatted about... [04:46] As a pioneer in the online marketing world, Lisa wanted to integrate her passion and her work. She's now known as the “Queen of Conversion” and has taught over 15,000 clients to create an irresistible offer without being pushy or salesy. [09:41] Lisa shares a powerful story about losing her mom and how that inspired her to avoid living a “woulda, coulda, shoulda” life, and instead figure out what she was put here to do. [12:07] We talk about finding your “unique value,” what it is, and how to use it as an entrepreneur. [16:37] In her Meant For More book, there is a proven formula to turn your knowledge into profits. And because you know I love a good formula, Lisa and I chat about how to utilize it as an entrepreneur to make more money doing what you love. [23:18] Lisa shares an unexpected way to identify something you’re good at. Hint… it has to do with meddling! [24:34] She also talks about identifying a topic that people want to pick your brain about, and how this is a clue towards your million dollar value. [25:52] Her five-step Meant For More Sales process is to make peace with sales, claim your million-dollar value, get specific about taking action, turn it into an irresistible offer, and lay out the plan to live a life you love. You’re going to love this episode. Plus, Lisa has a free mini-course on how to discover your unique value. Head here to grab her freebie and discover your unique value today!Rate, Review, & Subscribe on Apple Podcasts‘I love Amy and Online Marketing Made Easy.’

“A mentor is someone who sees more talent and ability within you than you see in yourself, and helps bring it out of you.” - Bob ProctorAmen, Mr. Proctor!I am a firm believer in studying and learning from mentors who have gone before you and have succeeded and created a life and business similar to the one you dream of creating.When I was first starting out, I relied on and invested in mentors to support me with the step-by-step guidance they’ve used to achieve results.And the truth is, I still do to this day!It’s important to find a mentor who aligns with your vision and the goals that you have set for your business.In this episode, I talk about… why mentors are important during every season of your business the golden number of mentors you should study and learn from the difference between working with a mentor one-on-one, in a mastermind, or online through a course they offer how to know which one is best for you and your business Here’s what this episode is all about... [04:11] I get it! When starting out, it's so easy to follow 100 or more people you admire and consider each and every one a mentor. But here’s my tip to you (coming from years of experience), you want to keep it simple and keep your mentors to a minimum to build a successful business. [06:52] Having only two or three mentors allows you to build trust and cultivate relationships with these people. Taking advice from too many mentors will stunt your business growth. [08:59] Having trouble narrowing it down? Don’t worry, I have a little guidance for you. Write a list of all the people who you believe are your mentors and all the people you admire. Decide who on the list has succeeded at creating a life and a business that you would like to create. Start eliminating names, so you are left with only a few people who truly align with your business desires and goals. [10:52] Once you have your list of potential mentors, study from them and learn from them. Let their guidance, their content, their tools, and courses guide you. [15:40] You’re probably wondering about working with a mentor. And, to be honest, that’s one of the best things I could possibly do as an entrepreneur. I’ve found that there are benefits to group masterminds and working one-on-one with a coach. When working one-on-one, you'll have an opportunity to identify tasks specific to your vision. However, it can be expensive. I suggest you do a digital course first and then decide if you want to take it one step further with one-on-one coaching. [19:50] I’ve found that masterminds are especially beneficial later on in your business. Paying for it when you have skin in the game is a whole new experience -- trust me. What I love most about masterminds is that you get feedback and ideas from other like-minded individuals. A mastermind can truly offer you so much clarity as an entrepreneur. Finding the right mentor in such a busy world is essential and empowering, but it can also be frustrating if you aren’t sure what to look for!To take the overwhelm out of finding a mentor who is going to guide you and show you a seamless step-by-step approach to succeeding in your industry, I’ve put together a freebie with five questions to help you get hyper clear on who is a good fit.Rate, Review, & Subscribe on Apple Podcasts“I love Amy and Online Marketing Made Easy.”

I almost said “no” to one of the biggest opportunities I’ve ever had, and it would have cost me playing a bigger game as I had committed to.If you’ve been with me for a while, you know that in 2019 I committed to playing a bigger game, and yet here I was, in 2019, contemplating shooting down an opportunity that allowed me to do just that.Woah! What the heck was I thinking? Tune in to find out if I actually played a bigger game. Spoiler alert… I did!In this episode, I’m talking about the opportunities, the kind that we all get, that are scary, exciting, and provide us with the breakthroughs we need to accomplish our goals and jumpstart a life and business that we dream of.I want you to look out for those opportunities, and even though they may seem terrifying… I want you to have the courage to say “yes” to them.And while it isn’t as easy as one, two, three, I do have three steps for you to take when you encounter those opportunities to help you find the courage, confidence, and grit to say “yes,” play a bigger game, and step into the big deal that you are. Step 1: Ask yourself, “What’s the worst thing that could happen if I take this opportunity?” Step 2: Share it with someone who truly knows your goals and aspirations. Step 3: Test your reason against fear! Here’s a glimpse of the episode... [05:39] My friend and boss babe, Rachel Hollis, challenged me to speak at her RISE event. And get this, she wanted me to talk about my weight loss journey instead of online marketing! Here’s where it gets interesting, my friend, I wanted to pretend this opportunity was never presented to me. My team, however, had a very different idea [12:50] Well, I ended up saying “yes.” And once I did, I felt all of the emotions, including a teeny bit of courage. Here’s what I did next, I felt into my courage so much so that it snuffed out all of my other emotions. The experience ended up being incredible and exactly what I needed to play a bigger game. [15:39] Believe it or not, this was an opportunity that gave me direction and courage to step into my full potential. It was truly the evidence that I needed to confirm that I was capable of going big. [16:27] Has there been an opportunity that you've been shying away from because it seems intimidating? Or because you don't feel you're ready? Here’s what I want you to do, I want you to open that door and explore that opportunity. [19:46] Can you think of an opportunity right now that is just waiting for you to say “yes?” If you can't think of anything, be open-minded and watch for one. I have a sneaky feeling it will find you sooner than you think. [20:29] When you land on the opportunity, try sitting with it. Ask yourself, “What's the worst that could happen. What's the best thing that could happen?” Allow yourself to dream big so that you can start playing a bigger game. I hope you take the lessons from this episode and apply them to your life and business right away, so this can be the year that you step into your greatest potential! Rate, Review, & Subscribe on Apple Podcasts "I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!Also, if you haven’t done so already, subscribe to the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not subscribed, there’s a good chance you’ll miss out. Subscribe now!

Enjoy a free gift from me! I’ve created a free 3-month plug-and-play content calendar template so that mapping out your upcoming content can be breezy - and dare I say - fun?!You’ll love this template because it allows you to seamlessly plan out your weekly AND social media content. Click here to snag your free 3-month plug-and-play content calendar template. What if I told you that there is a fast-track strategy that you can use to launch a digital course or a membership site. Would you be interested?And here’s the cherry on top… you don’t have to have a big audience or list to make this approach successful. I know. Crazy town, right? While it seems too good to be true, my guest today is going to prove that it can be done, and he has the exact steps to do it. My guest is Stu McLaren, and it’s not his first time on the show. You might remember him from episode #260, where we spoke all about membership sites.In this episode, Stu shares a mind-blowing strategy called the “Founding Members Strategy,” which allows you to successfully launch your product or service with a tiny audience. He is going to tell you… Exactly how to use this strategy. How it will benefit you and your audience.  Five elements to make this strategy successful. Real-life stories of how this has successfully played out in the lives of some of his students -- students whose audiences range from tiny to large. Whether you’re just starting out or you’ve got your business down pat, you’re going to love his step-by-step strategy that you can start using right away. We also chat about Stu’s phenomenal 3-part video workshop all about turning what you know, love, and do into a profitable membership. You’re in luck because today Stu releases the first video where he talks about the “old” way of doing business versus the “new” way of doing business, which means recurring revenue and customers. Click here to grab this eye-opening video and to get signed up for the 3-part video workshop!This episode is brought to you by LinkedIn Marketing. If your goal is to target your customers where they’re engaging every day and when they’re ready to make a buying decision, I want you to consider LinkedIn. When you advertise on LinkedIn, you’re attracting potential customers and fostering relationships that often translate into high-quality leads, website traffic, and higher brand awareness. Go to LinkedIn Marketing to redeem a free $100 LinkedIn ad credit and launch your first campaignRate, Review, & Subscribe on Apple Podcasts“I love Amy and Online Marketing Made Easy.”