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Online Marketing Made Easy with Amy Porterfield

Latest episodes

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Mar 21, 2019 • 39min

#255: What's Keeping You Safe Is What's Keeping You Stuck

What’s keeping you stuck? Are you in an unfulfilling 9-5 job that you’re dying to get out of? Maybe your side hustle is not progressing along fast enough. Is the business model you created just not feeling right? Or maybe you’ve been at it for a while and your revenue numbers just aren’t where you want them to be. No matter what it is, if you’re feeling stuck in any area of your business, that needs to stop and today’s episode is going to help.   We will explore the four areas that are likely keeping you stuck and my goal is for you to recognize what these areas are so you can formulate a plan to start moving forward in the direction you want to go. Following are the four areas I’ll discuss in this episode to keep you moving forward: Understanding what your safety blanket is and how it’s likely holding you back. Safe can be a good thing, but that’s not always the case in your business and I’ll explain why.   Which of your own expectations are holding you back? Setting expectations for yourself are good, but you’ve got to ground those expectations in goals and processes to get you to that goal. How to get clear on the systems that are necessary to get the results you want. I’ll share an excerpt from a book I’m reading now that has totally rocked my world when it comes to goal setting. I’ll walk you through the new mindset shift I’ve created that is going to help me to reach my impossible goal.   Why it’s important to fuel your brain by doing something different. Inspiration can come in many different packages, and expanding your horizons in what you read, listen to, and watch can get you right out of the creative rut you may be in. Are you ready to move past the feelings of being stuck or unfulfilled? Let’s do this!  Press play to listen in.   This episode is brought to you by my free masterclass, “The Ultimate List Building Catch-Up Plan. My Proven 3-Stack System For Leveraging The Most Powerful, “What’s Working Now” List Building Strategies (without the stress, tech confusion, or crazy overwhelm).   If you are struggling to get started with building your list OR if you are not attracting new subscribers to your list every single day, this is the free master class for you.
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Mar 14, 2019 • 1h 2min

#254: From Crippling Excuses to Empowered Action with Rachel Holllis

Rachel Hollis is in the house!! Literally, she came to my house and we sat in my studio for this interview! I normally do my interviews via Skype or Zoom, so the in-person interview was both nerve-wracking and super fun! I think you’ll love listening to this episode.Rachel, who in case you aren’t familiar with, is a #1 New York Times best-selling author of Girl, Wash Your Face, she’s got a new book that’s now out, Girl, Stop Apologizing. She’s a motivational speaker, a top-rated podcast host -- and, oh yeah, she’s got four kids! This woman is a powerhouse and she brought her A-game today.During the interview, we talk about Rachel’s new book, Girl, Stop Apologizing. The book’s subtitle is A Shame-Free Plan for Embracing and Achieving Your Goals -- let me tell you, this book is super tactical when it comes to setting and achieving your goals, but the way Rachel delivers her message through her gift of story-telling, her wonderful sense of humor, and her no-nonsense belief that if you have a dream, you CAN make it happen. I just know this is going to be one of your favorite reads!Alright, I want you to pop those earbuds in and listen right away, but if you want a sneak peek of what we talk about during the interview, here you go: I asked Rachel what she thinks about the minute she opens her eyes in the morning. I just loved her honesty: tired and anxious. She talks about the season she’s in right now and talks about how she gets herself moving and in a better state. We talk about being people pleasers and worrying about what people think about us. Rachel is very much in the public eye, so she’s got really great insight on this struggle that so many of us deal with. Rachel addresses two common excuses so many of us use (I hand-picked these two from the several she talks about in her book specifically for you, because I hear these same excuses from my audience all the time): “I don’t have enough time.” and “I’m not enough to succeed.”  We talk about the simple 5 to Thrive model that Rachel says has literally changed her personal and professional life. It’s so simple, yet so powerful! Some people wonder how Rachel did it. They call her an “overnight success”. She debunks that myth right off the bat and drops some truth bombs in the process.  Rachel talks about how she built her following (she has over 1 million on Instagram alone!) by getting to know her Ideal Customer Avatar (ICA). She tells how this quote she heard over 10 years ago, “Follow the signs of life,” helped guide her in really getting to know her ICA and use that to monetize her business. You guys, there is so much value, inspiration and tactical advise to living the life that you dream of AND you deserve. Don’t wait another minute, click here to listen in to my interview with the one and only, Rachel Hollis!This episode is sponsored by my free masterclass, “The Ultimate List Building Catch-Up Plan”. My Proven 3-Stack System For Leveraging The Most Powerful, “What’s Working Now” List Building Strategies (without the stress, tech confusion, or crazy overwhelm). If you are struggling to get started with building your list OR if you are not attracting new subscribers to your list every single day, this is the free master class for you.LINKS: Girl, Wash Your Face, by Rachel Hollis (Physical Book) Girl, Wash Your Face, by Rachel Hollis (Audible version) Girl, Stop Apologizing, by Rachel Hollis (Physical Book) Girl, Stop Apologizing, By Rachel Hollis (Audible version) Blackberry Farm in Tennessee (where we took our girl’s trip) Follow Rachel on Instagram SUBSCRIBE & REVIEW IN ITUNESAre you subscribed to my podcast? If you’re not, I want to encourage you to do that today. I don’t want you to miss an episode. I’m adding a bunch of bonus episodes to the mix and if you’re not subscribed there’s a good chance you’ll miss out on those. Click here to subscribe in iTunes!
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Mar 7, 2019 • 55min

#253: How to Grow Your Local Business with Online Marketing Strategies

I’m often asked if the strategies used for online marketing can be translated to the local business. Maybe you have a hair salon, a dance studio, a wine shop, a real estate agency, a pet grooming business… The question is, how can we take the information I talk about list building, lead magnets, funnels, social media strategy and all the other topics that come up and use them effectively to get more customers through your physical storefront?   Since I’m not an expert in this area, I brought in someone who is. My guest on the podcast today is Stacy Tuschl, the creator of She’s Building Her Empire Podcast & Community where she helps female entrepreneurs automate their businesses so they can do more with less. She’s also a best-selling author AND has two dance studios in Milwaukee, WI grossing over one million dollars per year!   You’ll love Stacy’s teaching style: she’s very specific and gives lots of examples and actionable steps for you to take right away. This interview is great for those of you with a brick and mortar business, but even if you are in the online space only, you will learn a ton. Here’s a breakdown of what we discussed:   The most common struggle that brick and mortar businesses face and how to overcome that struggle and bring more customers in the door The three funnels that convert very well (we’ve got a great freebie to walk you through these funnels, too. Just click here to grab it!)   Get them in your building Funnel Education Funnel Upsell Funnel   What you need to consider as far as what to include on your opt-in and thank you pages, funnel content and number of emails included in each. This can be very different from the typical online marketing funnels. Tips and strategies for getting lots of honest online reviews from your customers. Stacy got 60 reviews in one week! The 3 Ts of Success (These are simple strategies, but so very valuable. And these will hold true whether you’re an online marketer or brick-and-mortar.) What you need to know (and not know) about your competition. Wondering if you should use Google ad words, Yelp, Facebook ads? Stacy’s got some great insight for you on this.   The importance of claiming your Google listing. How to leverage social media as a brick and mortar business (P.S. A small social media following is ok!) And as a bonus, Stacy shares some great online tips for hiring new employees for your local business. You guys, my chat with Stacy was 100% filled with useful strategies and tips! I can’t wait for you to listen. You’re going to walk away with specific things you can implement immediately to help grow your business.  Click here to listen in now! This episode is brought to you by my free masterclass, “The Ultimate List Building Catch-Up Plan. My Proven 3-Stack System For Leveraging The Most Powerful, “What’s Working Now” List Building Strategies (without the stress, tech confusion, or crazy overwhelm). If you’re struggling to get started with building your list OR if you are not attracting new subscribers to your list every single day, this is the free master class for you. Click here to sign up! SUBSCRIBE & REVIEW IN ITUNES Are you subscribed to my podcast? If you’re not, I want to encourage you to do that today. I don’t want you to miss an episode. I’m adding a bunch of bonus episodes to the mix and if you’re not subscribed there’s a good chance you’ll miss out on those. Click here to subscribe in iTunes! Now if you’re feeling extra loving, I would be really grateful if you left me a review over on iTunes, too. Those reviews help other people find my podcast and they’re also fun for me to go in an read. Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what your favorite part of the podcast is. Thank you!  
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Feb 28, 2019 • 38min

#252: The 3 Little Known "Personal Touchpoints" I Added to My Recent Launch

My team and I just finished up with the launch of my new course, Digital Course Academy, and I want to share some new strategies I used that really resonated with my audience and resulted in a big boost in sales conversions. The three strategies all focus on personalization and are something that you will easily be able to replicate in your own launch.   Live launch personalization is more important than ever, especially when people are used to canned responses and bots. Having direct communication from a human is next-level when it comes to customer service these days. When you incorporate personal touches to your launch, you are helping your prospective customers to be able to decide whether they want to purchase your program, product or service. Here are the three personal touches that I go over in today’s episode will be game-changers for your next live launch: Personalization #1: Recording Audio Messages Via Snagit Learn how I used Snagit, the quick and easy screen capture and/or recorder application, to provide personalized customer service messages that really wowed my audience. I also mention how I’ve recently been introduced and have begun using Loom to handle the same task. Personalization #2: Live Sales Page Chat With OlarkLearn how I used Olark, to provide stellar live sales page chat during my launch. This tool will allow you to answer real-time questions, in-the-moment from your potential customers when they’re making the buying decision. When handled right, these conversations will significantly increase your conversions. These prompt, “real-time” conversations are priceless. Whether it’s you in there or someone on your team that’s very familiar with your content, make sure to set up a system for live chat support during your next live launch. Personalization #3: Recording an Off the Cuff, From the Heart, Final VideoThis is a video to record in real-time and send out on the final day when you’re closing the doors for people to be able to purchase your program, product, or service. I’ll tell you what to include in the email to deliver the video (the subject line and body copy) and what you should say in the video. The timing of recording this video is critical because you want to be feeling all the emotions that you will have on that last day. You will be coming in raw, honest, and extremely helpful with this last bit of communication to your prospective customer. There you have it! I’ve shared my secrets and I hope you take what worked well for me and incorporate these strategies in your next live launch. Believe me, you will never be sorry for adding these personal touches. Click here to listen now!   This episode is brought to you by: SUBSCRIBE & REVIEW IN ITUNES Are you subscribed to my podcast? If you’re not, I want to encourage you to do that today. I don’t want you to miss an episode. I’m adding a bunch of bonus episodes to the mix and if you’re not subscribed there’s a good chance you’ll miss out on those. Click here to subscribe in iTunes! Now if you’re feeling extra loving, I would be really grateful if you left me a review over on iTunes, too. Those reviews help other people find my podcast and they’re also fun for me to go in an read. Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what your favorite part of the podcast is. Thank you!    
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Feb 21, 2019 • 51min

#251: How I'd Grow My Business If I Were Starting From Scratch

In this podcast, Amy Porterfield shares valuable lessons from her 10 years in online marketing. She discusses where to spend money, the importance of creating original content consistently, and knowing your target audience. Amy also highlights essential business habits, the impact of mentorship on growth, and the significance of consistent content creation for building an online presence. Additionally, she emphasizes strategic planning and mindset shifts for business growth.
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Feb 14, 2019 • 39min

#250: How to Create a 3-Month Content Calendar (The Step-by-Step Process)

Learn the importance of consistent content creation in growing your business. Discover how to easily create a three-month content calendar. Get tips on generating topic ideas and using themes for content creation.
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Feb 7, 2019 • 56min

#249: The Seven Biggest Fears That Stop People From Building An Online Business with Marie Forleo

Having fear is a natural part of running a business. The key is to not let those fears stop you from doing the work that you were created to do. But what do you do when those fears threaten to throw you off your game or derail you completely? You take action and keep moving forward, but sometimes you need a little inspiration to keep you going.   In this episode, my friend Marie Forleo (entrepreneur extraordinaire) and I are going to share the seven biggest fears that we have personally struggled with and overcome. Our intention is to pull back the curtain to show that some of the very things you may be experiencing now may be obstacles, but they are not insurmountable. This is my 10th year of running an online business and Marie is in her 20th year! We’ve seen it all and experienced ALL the fears (and still do!), so come along and let’s see if we can provide some helpful insight for you and your business!      To give you an extra dose of inspiration, I asked Marie to also share stories of her B-School students and how they, too, faced similar fears and what they did to work through them to build thriving, profitable and successful online businesses. You’re going to learn so many valuable tips and tricks that will help you navigate through similar fears when they come up in your own business.    Here’s a rundown of the 7 fears we discuss in the episode: I don’t have an email list. How in the world can I start a business without one? I don’t have enough skills to make an online business work. It’s all been done before. My market is saturated with people doing what I want to do. I’m too old to be starting a business online. I want to do something different than I’ve been doing for the last 5, 10 or 20 years, but I’m not sure how to start over. I can’t figure out all the tech that’s needed to get my business up and running. I am overwhelmed...it’s just too much. We’ll also talk about Marie’s free online business building workshop that she just released in which she’ll teach you The 6 Pillars of Building an Online Business. Marie has a tremendous gift for breaking things down to simple and understandable next steps, so you do not want to miss being in this free workshop.   The first video in the workshop series goes live today and you are going to get so much value. You can find it at AmyPorterfield.com/Marie. Don’t wait, because the series will only be available for a limited time. Subscribe & Review in iTunes Are you subscribed to my podcast? If you’re not, I want to encourage you to do that today. I don’t want you to miss an episode. I’m adding a bunch of bonus episodes to the mix and if you’re not subscribed there’s a good chance you’ll miss out on those. Click here to subscribe in iTunes! Now if you’re feeling extra loving, I would be really grateful if you left me a review over on iTunes, too. Those reviews help other people find my podcast and they’re also fun for me to go in and read. Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what your favorite part of the podcast is. Thank you!
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Jan 31, 2019 • 51min

#248: How I Built My Business

The podcast discusses how the host built her business answering audience questions. Topics include starting over, growing a small email list, prioritizing projects, setting boundaries for family time, staying focused, and avoiding distractions in online marketing.
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Jan 24, 2019 • 40min

#247: Why I've Agreed to Fail 100 Times in 12 Months

I’m setting very specific goals this year, and one of them, is to epically fail. Again and again.I know that sounds crazy—but hear me out.You all have shared with me how you’ve struggled with the fears and confusion of building an online business. I started this podcast by sharing marketing strategies and step-by-step details to get things done—build a list, create a digital course, launch webinars, you get it.BUT because you guys have asked me for more and have asked me about the mentality I use to run my business, I’m going to share with you how I’m setting goals for the New Year.These are some behind-the-scenes details of where I’m going with my business. I’m also going to invite you into my personal world a bit.I’ve set about 10 goals for the year, and in today’s episode, I’m going to share four of them with you. My:     Impossible Goal     Business Goal     Health-Related Goal, and     Personal Growth Goal I’m also sharing the three things I’m going to do to ensure my goals stick.I’m sure you’re wondering where the epic fails fit in, right?As I start working toward my Impossible Goal, I’m going to write out 25 Epic Fails for each quarter—that’s 100 for the year. These are the crazy things, that will probably lead to a fail, that will get me closer to my goal. You’ve got to be willing to do whatever it takes, even if that means fail, in order to get what you really want, right?My hope for you is that by the end of this episode, you’re ready to lock in your goals for the year and be inspired to fail with me.Are you ready to be a goal-getter in 2019? Hit play now.This episode is brought to you by Gravy—my very own 24/7 engagement team who contacts my customers within hours of their failed payment, captures updated billing information and saves the customers I worked so hard to acquire. If you have a subscription model business or offer payment plans, you’ve got to check out Gravy!Subscribe & Review in iTunesAre you subscribed to my podcast? If you’re not, I want to encourage you to do that today. I don’t want you to miss an episode. I’m adding a bunch of bonus episodes to the mix and if you’re not subscribed there’s a good chance you’ll miss out on those. Click here to subscribe in iTunes!Now if you’re feeling extra loving, I would be really grateful if you left me a review over on iTunes, too. Those reviews help other people find my podcast and they’re also fun for me to go in an read. Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what your favorite part of the podcast is. Thank you!
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Jan 17, 2019 • 1h 5min

#246: Choosing Your ONE Thing with Jay Papasan

It’s so easy to get caught up on all the little details of launching a course, running a business—or, hey, living life. All these little things compete for your attention and energy. The thing is: Living like this isn’t going to help you realize your full potential and true success. The key to extraordinary results? Finding your ONE THING—your number one priority at any given point in time. And I’ve got THE expert on this topic on the show today, my new friend Jay Papasan, author of the amazing book The ONE Thing: The Surprisingly Simple Truth Behind Extraordinary Results. His book—one of my favorites—has sold more than 1.3 million copies worldwide, and has appeared on national bestseller lists more than 400 times. And I truly believe that the principles in this book are the difference between realizing your potential and true success and honestly, just settling. In addition to dishing about your one thing, or “true priority,” Jay and I talk about the real secret to sticking to your goals, and it’s about one word: Habits. After this episode, you’re going to walk away with a new sense of purpose. You’re going to move past the distractions and overwhelm and get to a place where you’re hitting your goals and living stress free. Are you ready to for this type of clarity and focus? Head on over now! Subscribe & Review in iTunes Are you subscribed to my podcast? If you’re not, I want to encourage you to do that today. I don’t want you to miss an episode. I’m adding a bunch of bonus episodes to the mix and if you’re not subscribed there’s a good chance you’ll miss out on those. Click here to subscribe in iTunes! Now if you’re feeling extra loving, I would be really grateful if you left me a review over on iTunes, too. Those reviews help other people find my podcast and they’re also fun for me to go in an read. Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what your favorite part of the podcast is. Thank you!

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