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The speaker emphasizes the importance of having an email list as a way to generate income in a business. Even a small list of 1,000 people can lead to significant financial results if the audience is engaged and provided with valuable offers.
To start building an email list, it is crucial to set up an email service provider (ESP) that will house and support email marketing efforts. Two recommended ESPs are Mailchimp (for beginners) and ConvertKit (more advanced). Creating an irresistible lead magnet, such as a cheat sheet or checklist related to the target audience's needs, is also essential. Sharing the lead magnet consistently is key to list growth.
An email list is highlighted as more powerful and profitable than relying solely on social media platforms. Generating income through email marketing has a higher return on investment, reaching 122% when done correctly. Building a solid foundation of a high-quality email list is crucial for long-term success.
Three success stories are shared to emphasize that a small email list can still bring significant results. Examples include a six-figure coaching business built from a list of 300 people, $48,000 generated from a list of 4,000, and hitting financial goals with a list of only 24 subscribers. The key is to have an engaged and targeted audience.
The three essential steps to start list building are outlined. The first step is setting up an email service provider such as ConvertKit or Mailchimp. The second step is creating an enticing lead magnet that solves a specific problem for the target audience. The third step is actively sharing the lead magnet to attract subscribers. Additionally, a free email list starter guide is offered as a resource to guide the listener through the process.
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There are two things that go hand in hand: being an entrepreneur and having an email list. Eleven years into my business, this is something I know for sure.
And despite the necessity of an email list, I still hear objections like…
Whenever I hear these objections, I shrug it off, knowing that each one can be debunked -- which is exactly what I do in this episode.
Not only do I debunk these objections, but I also tell you the 3-piece recipe you need to start your email list and your first step to create a thriving list.
My hope is that, from this episode, you’ll gain the knowledge and confidence you need to get your email list up and running within one week of listening to this episode (or less)!
Let’s check it out...
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