Neil Patel, top online marketer and entrepreneur, shares strategies to grow your email list and business. He emphasizes the importance of focusing on engagement rather than size, selling occasionally, and using free tools for list signups. The podcast also discusses common mistakes in growing an email list and provides strategies for capturing emails and deepening audience relationships.
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Quick takeaways
Focusing on engagement is more important than the size of your email list.
Offering value and multiple signup paths can help grow your email list effectively.
Deep dives
Importance of Engaging List Subscribers
The biggest mistake in email marketing is focusing on the number of subscribers instead of engagement. Having a large list is insignificant if subscribers are not engaging. Failure to engage leads to emails being marked as spam, which damages sender reputation. It is crucial to regularly scrub the list and remove non-engaging subscribers to maintain email deliverability and sender reputation.
Effective Strategies to Grow Your Email List
For online marketers with limited website traffic or advertising budget, it is important to leverage different strategies to grow their email list. One effective strategy is to actively engage with and provide value in blog comments, Facebook groups, and other social sites related to the industry. By genuinely helping and offering helpful resources, such as ebooks or blog posts, marketers can capture emails from interested individuals. Another effective approach is the use of quizzes or free tools that require email opt-in, as these generally convert well. Ultimately, it is crucial to provide value through multiple signup paths to appeal to different types of visitors.
The Importance of Selling to Your Email List
One common mistake with email marketing is neglecting to sell to subscribers. Many marketers fear being too sales-y or aggressive, but the reality is that a lack of sales offers can result in a list that expects everything for free. By periodically making sales offers, marketers train their audience to value and expect paid products or services. Selling to the email list also provides opportunities to monetize and reinvest in further list growth, even if the list is relatively small.
Creating an Effective Email Capture System
An email capture system refers to the different processes and methods used to collect email addresses. Marketers should aim to have multiple opt-in paths on their website, such as pop-ups, exit-intent offers, and email capture forms. By offering valuable lead magnets, such as quizzes or cheat sheets, and having opt-in options on every page, marketers increase their chances of capturing emails from interested visitors. The focus should be on providing value and making it easy for visitors to join the email list.
Are you ready to make list building mistakes a thing of the past so you can become an email list master?
Well, my friend, I have just the guy to help you do so. Neil Patel, top online marketer, entrepreneur, and best selling author is going to share three of the most email marketing mistakes made by entrepreneurs.
And, of course, he doesn’t stop there. He also goes on to share how to avoid these mistakes and, instead, how to improve your email marketing game and successfully grow your list.
Here’s a snapshot of a few things we talked about…
The biggest mistake that people are making right now with their email list is focusing on the size of their list. The truth is if your list isn't engaging, the size of it doesn't matter. Scrub your list and remove people who don't open or engage.
Growing your list is always a challenge. Respond to comments on blogs, groups, and social sites by helping people. When you point people to your helpful resources, you can grow your list while engaging and helping new subscribers.
Learn to sell every once in a while. You need to put offers out there, so your audience doesn't think it's always free all of the time. You can sell even if your list is small. It will add up.
Free tools convert really well for list signups. If you don't have your own tool, you can find something to use at CodeCanyon. Tools convert best. Then journeys, ebooks, and general newsletter optins. Blocking off a portion of your content for subscribers only is also a tactic that converts.
You can share a journey by allowing your subscribers to follow you as you create something like a new course and then share your results. Share your goal, get subscribers, and let them follow your journey through your posts and content.
An email capture system refers to your process to capture emails. You can do so through multiple ways like a tool, newsletter, quiz, and more. You want to create a system with different paths for different personality types to subscribe.
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