You have something to offer your audience -- that special sauce that people are looking for and need. So, friend, how are you going to get it into their hands?

The answer? By crafting an irresistible offer that your audience cannot resist.

What is an offer? An offer is a product or service that you sell through your business. This could be a digital course, a PDF guide, one-on-one or group coaching... the list goes on.

After 11 years of growing a successful online business, I can promise you that having only one offer is what will set you up for success.

This episode will walk you through my 6-step process for taking what you have to offer, and packaging it into something that your audience will love and buy!

Here’s the 6-step process for crafting an offer that your audience won’t be able to resist:

1. Define your offer promise.
2. Identify the length of time it takes to see a transformation.
3. Map the path or step-by-step journey it requires to get this transformation.
4. Select your offer format.
5. Price your offer.
6. Craft your money-back guarantee.

And trust me, this approach to creating your offer or package makes it really simple to put it together so you can get it in the hands of your audience quickly.

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