Learn three foolproof list growth strategies that will transform your business, including an easy Search Engine Optimization strategy, leveraging Facebook groups to find your ideal customer avatar, and getting website visitors onto your email list. Plus, discover the value of Facebook groups and how to make the most of them for business growth.
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Quick takeaways
Utilizing search engine optimization (SEO) and creating SEO-friendly content can drive traffic to your website and grow your email list.
Actively participating in relevant Facebook groups allows you to engage with your target audience, build authority, and offer your lead magnet to grow your email list.
Deep dives
Strategy #1: Using SEO to Boost Website Traffic and Gain New Leads
One of the strategies discussed in the podcast is utilizing search engine optimization (SEO) to drive traffic to your website and attract new leads. By identifying the keywords related to your lead magnet and using a tool like UberSuggest, you can determine the search volume for those keywords. Using these high-performing keywords, you can create SEO-friendly content that links back to your lead magnet. This will help increase visibility, drive traffic to your website, and ultimately grow your email list.
Strategy #2: Engaging with Your Ideal Customer Avatar (ICA) in Facebook Groups
Another effective strategy mentioned in the podcast is joining and actively participating in Facebook groups that cater to your target audience. By researching and selecting relevant groups, you can engage with individuals who align with your ideal customer avatar. By observing discussions and providing valuable insights, you can establish yourself as an authority and build connections. Over time, as you nurture these relationships, you can offer your lead magnet as a solution to their problems or needs, thereby growing your email list.
Strategy #3: Utilizing Pop-Ups on Your Website to capture Email Subscribers
The podcast emphasizes the effectiveness of using pop-ups on your website to capture email subscribers. While some may find pop-ups annoying, when used strategically, they can significantly increase your email list growth. The host shares personal experiences, revealing that pop-ups have helped her gain thousands of subscribers monthly. By crafting compelling pop-ups that resonate with your ideal customer, emphasizing the value of your lead magnet, and considering timing and pop-up placement, you can effectively convert website visitors into email subscribers.
Bonus Strategy: Adding an Opt-In Link to your Email Signature
An additional tip provided is to include an opt-in link for your lead magnet in your email signature. This allows you to promote your lead magnet with every email you send, increasing visibility and encouraging email recipients to sign up for your list. Whether you do it yourself or have your team members incorporate the link in their signatures, this simple tactic can generate new subscribers and further expand your email list.
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Email list growth is just something you’ll never stop doing! Attracting new ideal audience members to your email list to nurture them and eventually turn them into devoted customers should be a priority as a new or veteran entrepreneur.
To help you out, I’m sharing three foolproof list growth strategies. Whether you’re still working on hitting your first 250 subscribers or you have a few thousand on your list, you’ll find these strategies extremely doable and effective.
The first one ties into Search Engine Optimization and how to use it on your website, the second is a social media strategy, and the third is an approach you can use to get your website visitors onto your email list.
I’ve even included a little bonus strategy at the end of the episode.
Check out how this episode plays out...
[04:42] Strategy #1: I share a super simple Search Engine Optimization (SEO) strategy to boost your website traffic and gain new leads. No SEO experience required to make this subscriber growth strategy work!
[11:56] Strategy #2: Find your ICA on Facebook and make an effort to get to know them. Facebook groups are a great way to find and attract new customers -- so long as you approach it in a genuine way. I walk you through step-by-step how to use this strategy!
[19:57] Strategy #3: Use website pop-ups to get new subscribers on your list. Done right, this works like a charm! Use them in a way that resonates with your ideal customer.
[26:22] Bonus Strategy: Add an opt-in link for your lead magnet to your email signature. Think about all of the emails that you and your team send. This is a great way to turn warm leads into email subscribers.