DTC Podcast

Discover key marketing missteps to avoid this holiday season. Setting realistic goals based on past data is crucial. Planning early ensures execution beats experimentation. Keep an eye on competitors to prevent budget pitfalls. Avoid discounting top products to maximize profits. Adapt your creative strategies for seasonal appeal, even with minor tweaks. Lastly, remember holistic budgeting—focus on both retargeting and top-of-funnel investments for durability in your campaigns.

Subscribe to DTC Newsletter - https://dtcnews.link/signup In this episode, Eric interviews Elery Pfeffer, CEO & Founder of Nift, and Geoff Sanders, CMO of Firstleaf, on how Nift’s targeted gifting platform helps Firstleaf scale its wine subscription business. Geoff shares how Firstleaf has increased its investment in Nift 10x over two years while maintaining strong unit economics, a challenge many DTC brands face in a competitive marketplace. Scale User Acquisition Reliably with Nift's Gifting Network: https://www.gonift.com/business/ Try Firstleaf's Wine Subscription on a special deal: https://www.firstleaf.com/dtcpodcast Key insights you’ll learn: How Nift’s gift-based approach works for publishers and advertisers. The power of scaling customer acquisition while maintaining profitability. How Nift’s data-driven targeting improves customer acquisition efficiency. Timestamps: 0:00 Introduction to Firstleaf and Nift Partnership 2:00 Challenges in Scaling Firstleaf's Wine Subscription Service 4:00 Nift’s Unique Gifting Model Explained 6:00 Advantages of Combining Customer Discounts and Media Spend 8:00 Optimizing Customer Acquisition Cost with Nift 10:00 Importance of Testing New Channels and Scaling with Nift 12:00 Selecting the Right Brands and Publishers for Gifting Hashtags: #Firstleaf #NIFT #WineSubscription #CustomerAcquisition #DigitalMarketing #GiftingStrategy #EcommerceGrowth #SubscriptionModel #BrandCollaboration #DTCMarketing #MarketingTrends #BusinessGrowth #TopOfFunnel #CustomerExperience #WineClub Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

In this chat with Marco Canora, the mastermind behind Brodo, he reveals the journey of transforming his passion for cooking into a flourishing direct-to-consumer bone broth brand. With over 30 years of culinary expertise, Marco emphasizes the importance of traditional broth-making techniques and the power of storytelling to build customer loyalty. He shares insights on navigating the competitive landscape of bone broth, scaling production while ensuring quality, and the role of effective marketing strategies in engaging diverse customers.

Taylor Cain, a social media expert at Pilot House, teams up with Grayson Rudzki, Head of Socials, to unveil common media buying blunders that can haunt your ad performance. They emphasize the importance of creative alignment between ads and landing pages to maximize your budget. The duo also discusses the need for meticulous ad copy testing and crafting effective calls to action. Plus, they reveal key insights into retargeting strategies and how to maintain audience engagement, all just in time for the crucial Q4 advertising season.

Gabrielle Noakes is the Ecommerce Manager at Dixxon Flannel Co., known for its cult following and limited-edition flannels. Priya Patel is the Director of Product Marketing at Okendo, specializing in review and loyalty tools for ecommerce brands. They discuss how Dixxon boosted engagement by leveraging post-purchase reviews, accumulating over 70,000 in two years. The unique DILF loyalty program has also driven a 12% increase in average order value. Authentic branding and community engagement are key to their success.

Bart Szaniewski, co-founder of DadGang.co, discusses his inspiring journey from selling just 100 hats to over 250,000, all while celebrating fatherhood. He emphasizes the importance of simplicity in scaling a business and shares how organic partnerships with athletes like Mookie Betts helped broaden their reach. Bart highlights community-first marketing strategies, showing how authentic engagement fosters loyalty among dads. Tune in to learn how DadGang became a symbol of dad pride through genuine connections and a focused mission.

In this insightful session, Jordan Gordon, Director of Retention and Email Marketing at Pilot House, reveals top strategies for maximizing sales during Black Friday and Cyber Monday. He discusses why consistent messaging is crucial and the impact of SMS on email engagement. Listeners will learn about effective audience segmentation for greater impact and the surprising customer behaviors that can drive conversions. Plus, he shares tips on transforming Black Friday buyers into loyal customers long after the holiday frenzy.

Lachi Agnew, Head of Technology at July, a luxury luggage brand, teams up with Liam Millward from Instant, which specializes in shopper identification tools. They discuss how July transformed its email retargeting strategy to convert anonymous visitors into buyers, achieving a 20% revenue boost. The conversation highlights low setup costs, compliance with email rules, and the importance of intent-driven messaging. They also delve into the significance of A/B testing and how these strategies are vital for maximizing sales during peak shopping seasons.

Sarah Carusona, a growth expert with a rich background in brands like Olukai and Alpha Lion, shares her insights on using a mathematical model to drive growth. She discusses the power of last-touch attribution in understanding consumer behavior and the significance of aligning business goals with clear metrics. Sarah emphasizes the importance of balancing new and repeat orders, as well as utilizing organic video strategies for brand recall. Listen for her tips on Q4 planning and leveraging various channels to increase marketing effectiveness.

In this talk, Brett Turner, a conversion rate optimization (CRO) expert and performance marketing guru, shares valuable insights on maximizing profits for DTC brands. He emphasizes the importance of effective testing methodologies and the critical role of page speed. Turner breaks down the process of segmenting traffic for better results and discusses tools for optimizing landing pages. Engaging live audits highlight best practices for enhancing above-the-fold content, making this a must-listen for anyone looking to refine their CRO strategies.