DTC Podcast

Ep 451: Building a DTC Bone Broth Empire – Brodo's Marco Canora on Scaling Quality and Tradition

Oct 28, 2024

In this chat with Marco Canora, the mastermind behind Brodo, he reveals the journey of transforming his passion for cooking into a flourishing direct-to-consumer bone broth brand. With over 30 years of culinary expertise, Marco emphasizes the importance of traditional broth-making techniques and the power of storytelling to build customer loyalty. He shares insights on navigating the competitive landscape of bone broth, scaling production while ensuring quality, and the role of effective marketing strategies in engaging diverse customers.

35:23

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Episode guests

Marco Canora

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Episode notes

Podcast summary created with Snipd AI

Quick takeaways

Marco Canora's transition from a restaurant to a DTC model showcases the importance of adapting business strategies to meet customer demands and market trends.

Maintaining traditional broth-making techniques combined with compelling storytelling has been fundamental to building Brodo's brand authenticity and customer loyalty.

Deep dives

The Journey to Brodo

The individual's culinary journey has been shaped by over 30 years of experience in a demanding industry, giving rise to Brodo. Starting in high school and navigating through various roles, including a significant tenure under Chef Tom Colicchio, this chef gained immense knowledge and skills. Despite achieving high praise in the culinary arts, including a Michelin star and notable collaborations, the intense pressures of restaurant life took a toll, leading to periods of personal struggles. A transformative moment prompted a reassessment of health and well-being, ultimately guiding the chef to launch Brodo, combining passion for food with a focus on nourishment.

Intro

4min

From Kitchen to Consumer: The Bone Broth Evolution

16min

Navigating the Bone Broth Industry: Tradition vs. Innovation

3min

Enthusiasm in Retail and E-Commerce

9min

Exploring Personalized Email Marketing Strategies

2min

Embracing Tradition in New Ventures

2min

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In this episode of the DTC Podcast, we sit down with Marco Canora, founder of Brodo, a leading bone broth brand. Marco shares the journey of how he took his passion for cooking and transformed a small window serving broth in New York City into a thriving direct-to-consumer bone broth business. As a celebrated chef with over 30 years of culinary experience, Marco explains how he combined his expertise in nutrition with traditional broth-making methods to build Brodo.

Throughout the episode, we explore how Brodo grew from selling broth to busy New Yorkers to becoming a powerful DTC broth brand. Marco reveals the secrets behind scaling a food business without compromising the quality of the broth. He dives deep into the importance of storytelling, product education, and maintaining traditional cooking methods in the competitive bone broth category.

Key takeaways include:

How Marco transitioned from a brick-and-mortar restaurant to a DTC broth business.

Why maintaining traditional broth-making techniques is key to Brodo’s success.

The role of storytelling in building customer loyalty and driving broth sales online.

If you're looking to learn how to grow a DTC food brand while staying true to your product's roots, this episode is packed with valuable insights from one of the leading voices in the bone broth space.

Timestamps:

0:00 Introduction to Marco Canora and Brodo’s Journey

2:30 The Origins of Brodo’s Bone Broth Window

5:00 Marco’s Health Journey and Brodo’s Impact

8:20 Transitioning from Shops to Direct-to-Consumer

11:00 Scaling and Marketing Brodo through Meta Ads

14:00 Importance of Storytelling in Building Brodo’s Brand

16:30 The Future of Brodo: Expanding Direct-to-Consumer

Hashtags:

#BrodoBroth #BoneBroth #DTCPodcast #DirectToConsumer #MarcoCanora #HealthyEating #BrothBenefits #EcommerceGrowth #FoodEntrepreneur #NYCRestaurant #WellnessJourney #OrganicProducts #DTCGrowth #StorytellingMarketing #NutritionFacts

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