DTC Podcast
Ep 452: Q4 Google Campaign "Don'ts" Every Media Buyer Should Know with Pilothouse | AKNF
Nov 1, 2024
Discover key marketing missteps to avoid this holiday season. Setting realistic goals based on past data is crucial. Planning early ensures execution beats experimentation. Keep an eye on competitors to prevent budget pitfalls. Avoid discounting top products to maximize profits. Adapt your creative strategies for seasonal appeal, even with minor tweaks. Lastly, remember holistic budgeting—focus on both retargeting and top-of-funnel investments for durability in your campaigns.
29:25
AI Summary
AI Chapters
Episode notes
Podcast summary created with Snipd AI
Quick takeaways
- Establishing realistic goals by analyzing past performance helps brands set achievable KPIs, improving marketing effectiveness during Q4.
- Early preparation for Q4 campaigns, starting as early as Q2, allows for effective testing and strategic planning to optimize advertising efforts.
Deep dives
Setting Realistic Goals
Establishing realistic goals is essential for successful marketing during Q4. Brands often aim for aggressive growth targets that are not grounded in historical data, which can lead to disappointment. Instead, companies should analyze past performance and set achievable objectives that serve as a guiding framework for their campaigns. Focusing on one or two key performance indicators (KPIs) rather than multiple goals can streamline efforts and facilitate a more effective marketing strategy.
Remember Everything You Learn from Podcasts
Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.
