Ep 452: Q4 Google Campaign "Don'ts" Every Media Buyer Should Know with Pilothouse | AKNF

Nov 1, 2024

Discover key marketing missteps to avoid this holiday season. Setting realistic goals based on past data is crucial. Planning early ensures execution beats experimentation. Keep an eye on competitors to prevent budget pitfalls. Avoid discounting top products to maximize profits. Adapt your creative strategies for seasonal appeal, even with minor tweaks. Lastly, remember holistic budgeting—focus on both retargeting and top-of-funnel investments for durability in your campaigns.

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Intro

00:00 • 2min

Preparing for Q4: Strategies for Media Buyers

02:06 • 4min

Navigating Competitive Digital Advertising

06:19 • 18min

Balancing Marketing Channels for Effective Media Buying

24:30 • 2min

Strategic Testing During Q4: Avoiding Overcomplication

26:03 • 2min

Essential Pitfalls to Avoid in Q4 Google Campaigns

27:48 • 2min