Bonus: Boosting Email Revenue with Instant: How July Retargets Website Visitors and Drives 20% More Sales

Oct 17, 2024

Lachi Agnew, Head of Technology at July, a luxury luggage brand, teams up with Liam Millward from Instant, which specializes in shopper identification tools. They discuss how July transformed its email retargeting strategy to convert anonymous visitors into buyers, achieving a 20% revenue boost. The conversation highlights low setup costs, compliance with email rules, and the importance of intent-driven messaging. They also delve into the significance of A/B testing and how these strategies are vital for maximizing sales during peak shopping seasons.

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Intro

00:00 • 2min

Revolutionizing Luggage Marketing

02:01 • 7min

Optimizing Email Flows for Conversion

08:55 • 9min

Leveraging Instant for High-Impact Sales Campaigns

17:58 • 2min

Enhancing Email Revenue Through Strategic Integration

20:11 • 2min

Understanding Market Differences: U.S. vs. Australia

22:26 • 2min

Maximizing Revenue through Email Retargeting and Promotions

24:55 • 2min

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In this episode of the DTC Podcast, host Eric Dyck sits down with Liam Millward from Instant and Lachi Agnew from July to explore how cutting-edge email retargeting is transforming the way DTC brands engage with customers.

Try Instant.one ➝ https://www.instant.one/

July, a high-end luggage brand, faced a challenge—how to convert more visitors into buyers when their product isn’t consumable and relies heavily on winning the first purchase. That’s where Instant came in.

This conversation dives deep into how July used Instant’s shopper identification tool to send more targeted emails to previously anonymous visitors—leading to a 20% lift in incremental revenue through A/B testing. The episode also unpacks the technical differences between Instant and other data-focused tools.

Key insights:

How July tested Instant’s technology: A/B testing showed 20% more revenue from email flows.

High-intent targeting: Emails are only sent to visitors showing purchase intent (e.g., cart abandonment or multiple visits).

Low setup cost: Instant is plug-and-play, with integration completed in 3 days.

Staying compliant with Google rules: Minimal email sends with a focus on intent-driven messaging ensures compliance with stricter spam guidelines.

Competing in Q4: Why tools like Instant are essential for maximizing Q4 marketing budgets.

Connect with Lachi and July:

https://www.linkedin.com/in/lachi-agnew-2b495bb9/?originalSubdomain=au

Connect with Liam at Instant.one: https://www.linkedin.com/in/liammillward/

Timestamps:

00:00 - Introduction to Paid Acquisition Challenges

02:00 - Identifying Anonymous Web Traffic with Instant

04:00 - July's Growth Story and COVID Impact

06:00 - Increasing Email Reach and Revenue with Instant

08:30 - Black Friday and Cyber Monday Strategies

11:00 - Optimizing Email Flows for Higher Conversions

14:00 - Partnerships and Marketing Successes

16:30 - A/B Testing for Improved Marketing Results

18:30 - The Benefits of Instant's Automation Features

21:00 - Key Insights on U.S. Market vs. Australia

Hashtags:

#PaidAcquisition #EmailMarketing #CustomerRetention #EcommerceGrowth #BlackFriday #CyberMonday #JulyLuggage #EmailFlows #MarketingAutomation #InstantROI #DTCPodcast

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