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DTC Podcast
Bonus: Boosting Email Revenue with Instant: How July Retargets Website Visitors and Drives 20% More Sales
Oct 17, 2024
Lachi Agnew, Head of Technology at July, a luxury luggage brand, teams up with Liam Millward from Instant, which specializes in shopper identification tools. They discuss how July transformed its email retargeting strategy to convert anonymous visitors into buyers, achieving a 20% revenue boost. The conversation highlights low setup costs, compliance with email rules, and the importance of intent-driven messaging. They also delve into the significance of A/B testing and how these strategies are vital for maximizing sales during peak shopping seasons.
26:40
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Quick takeaways
- July effectively boosted revenue by 20% through targeted email marketing via Instant's shopper identification tool and A/B testing.
- Understanding visitor intent is crucial for DTC brands, allowing personalized retargeting and increased conversion rates without relying on paid ads.
Deep dives
Challenges of Paid Customer Acquisition
Paid customer acquisition costs continue to rise, making it increasingly difficult for smaller brands to compete against larger companies with more substantial budgets. Strategies must evolve to incorporate smarter, non-paid channels like email and SMS marketing to enhance customer engagement without incurring excessive costs. As a result, brands need to find creative ways to leverage their existing customer base and retarget potential customers who may have visited their website without making a purchase. This shift emphasizes the necessity of building more personalized marketing approaches, rather than solely relying on high-cost paid ads.
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