9min chapter

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Bonus: Boosting Email Revenue with Instant: How July Retargets Website Visitors and Drives 20% More Sales

DTC Podcast

CHAPTER

Optimizing Email Flows for Conversion

This chapter explores strategies for managing email flows tailored to distinct user segments, highlighting the differences between Instant integration and traditional opt-ins. It emphasizes the significance of targeted communication based on user intent and key triggers like cart abandonment to boost sales, especially during peak shopping seasons. The conversation also discusses partnership-driven customer acquisition strategies and the importance of A-B testing in adapting to shifting consumer preferences.

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