Lachi Agnew, Head of Technology at July, a luxury luggage brand, teams up with Liam Millward from Instant, which specializes in shopper identification tools. They discuss how July transformed its email retargeting strategy to convert anonymous visitors into buyers, achieving a 20% revenue boost. The conversation highlights low setup costs, compliance with email rules, and the importance of intent-driven messaging. They also delve into the significance of A/B testing and how these strategies are vital for maximizing sales during peak shopping seasons.
