DTC Podcast Ep 446: C-Suite Exclusive: The Art of Not Leaving Money on the Table - CRO in 2025 with Warpdrive's Brett Turner | AKNF
Oct 11, 2024
In this talk, Brett Turner, a conversion rate optimization (CRO) expert and performance marketing guru, shares valuable insights on maximizing profits for DTC brands. He emphasizes the importance of effective testing methodologies and the critical role of page speed. Turner breaks down the process of segmenting traffic for better results and discusses tools for optimizing landing pages. Engaging live audits highlight best practices for enhancing above-the-fold content, making this a must-listen for anyone looking to refine their CRO strategies.
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