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DTC Podcast
Ep 446: C-Suite Exclusive: The Art of Not Leaving Money on the Table - CRO in 2025 with Warpdrive's Brett Turner | AKNF
Oct 11, 2024
In this talk, Brett Turner, a conversion rate optimization (CRO) expert and performance marketing guru, shares valuable insights on maximizing profits for DTC brands. He emphasizes the importance of effective testing methodologies and the critical role of page speed. Turner breaks down the process of segmenting traffic for better results and discusses tools for optimizing landing pages. Engaging live audits highlight best practices for enhancing above-the-fold content, making this a must-listen for anyone looking to refine their CRO strategies.
57:36
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Quick takeaways
- Page speed plays a critical role in capturing consumer attention, with significant conversion improvements linked to faster loading times.
- A systematic and methodical approach to CRO is essential, focusing on user context and segmenting traffic for tailored experiences.
Deep dives
The Importance of Page Speed
Page speed is crucial in capturing customer attention, especially in an era dominated by short social media interactions. A store that takes six seconds to load consumes 60% of the time available to make an impression. Improvements in load times can have significant impacts on conversion rates, with examples showing a 36% increase when optimizing for speed. Dedicating resources to ensure a fast-loading site is necessary for maintaining a competitive edge in e-commerce.
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