Nik Sharma and Brett Turner discuss CRO tips, landing page strategies, post purchase upsells, art of the cart, and the importance of the Slide out card. They also touch on headless commerce and predict a strong Q4 despite economic headwinds.

The podcast delves into Conversion Rate Optimization (CRO) for media buyers, highlighting the testing and optimization of conversion funnel elements. Insights on audience segmentation, cart optimization on Shopify, and the potential of Headless Commerce are shared. Practical tips include using cart sliders, dynamic upsells, and one-page checkout for maximizing conversions.

In this talk, Brett Turner, a conversion rate optimization (CRO) expert and performance marketing guru, shares valuable insights on maximizing profits for DTC brands. He emphasizes the importance of effective testing methodologies and the critical role of page speed. Turner breaks down the process of segmenting traffic for better results and discusses tools for optimizing landing pages. Engaging live audits highlight best practices for enhancing above-the-fold content, making this a must-listen for anyone looking to refine their CRO strategies.