DTC Podcast
Ep 353: CRO to Sell More Stuff with Nik Sharma and Brett Turner
Nov 13, 2023
Nik Sharma and Brett Turner discuss CRO tips, landing page strategies, post purchase upsells, art of the cart, and the importance of the Slide out card. They also touch on headless commerce and predict a strong Q4 despite economic headwinds.
38:13
Episode guests
AI Summary
AI Chapters
Episode notes
Podcast summary created with Snipd AI
Quick takeaways
- Tailoring landing pages based on traffic source and optimizing the site navigation menu can greatly enhance user experience and drive conversions.
- Page speed is crucial in keeping users engaged, while optimizing the checkout experience with progress bars and incentives can further drive conversions.
Deep dives
The Role of Landing Pages in E-commerce
Landing pages play a crucial role in e-commerce, both for paid traffic campaigns and as homepages. They should be tailored to provide a specific user experience based on the traffic source. This can include quickly introducing the brand and presenting an offer, but it can also extend to creating a unique site experience. Comparison charts, social proof, and customer reviews are effective modules to include on landing pages. Additionally, optimizing the site navigation menu and utilizing a slide-out cart can greatly enhance the user experience and drive conversions.
Remember Everything You Learn from Podcasts
Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.
