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15min chapter
Ep 353: CRO to Sell More Stuff with Nik Sharma and Brett Turner
DTC Podcast
Building Landing Sites for a Personalized User Experience
This chapter emphasizes the importance of building landing sites instead of just landing pages. It discusses the need for a catered user experience based on traffic sources and the use of UTM parameters. The conversation also delves into optimizing the high-level product offering and the content within the landing page.
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Listen to the best highlights from the podcasts you love and dive into the full episode