DTC Podcast
Bonus: How Dixxon Flannel Co Built A Million Order Per Month Cult Following + Loyalty and Review Programs with Okendo
Oct 23, 2024
Gabrielle Noakes is the Ecommerce Manager at Dixxon Flannel Co., known for its cult following and limited-edition flannels. Priya Patel is the Director of Product Marketing at Okendo, specializing in review and loyalty tools for ecommerce brands. They discuss how Dixxon boosted engagement by leveraging post-purchase reviews, accumulating over 70,000 in two years. The unique DILF loyalty program has also driven a 12% increase in average order value. Authentic branding and community engagement are key to their success.
30:41
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Quick takeaways
- Dixxon Flannel Co significantly boosted customer engagement by implementing post-purchase reviews, accumulating over 70,000 in just two years.
- The DILF loyalty program creatively enhances customer retention by tailoring rewards and fostering a collector mindset among fans.
Deep dives
Dixon's Brand Origin and Growth
Dixon was founded in 2013 to fill a gap in the market for high-quality flannels designed for riders, sparked by founder Danny Dreyer's love for biking and frustration with existing options. The brand initially gained traction through grassroots methods, including selling at bike rallies, and has since evolved into a powerhouse with an impressive million orders per month. All flannels are produced in limited editions, each inspired by unique stories, which enhances their appeal and fosters a deeper connection with consumers. This effective narrative-driven marketing not only builds brand loyalty but also contributes to the brand's cult-like following among customers.
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