Bonus: How Dixxon Flannel Co Built A Million Order Per Month Cult Following + Loyalty and Review Programs with Okendo

Oct 23, 2024

Gabrielle Noakes is the Ecommerce Manager at Dixxon Flannel Co., known for its cult following and limited-edition flannels. Priya Patel is the Director of Product Marketing at Okendo, specializing in review and loyalty tools for ecommerce brands. They discuss how Dixxon boosted engagement by leveraging post-purchase reviews, accumulating over 70,000 in two years. The unique DILF loyalty program has also driven a 12% increase in average order value. Authentic branding and community engagement are key to their success.

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Intro

00:00 • 2min

Cultivating Loyalty in the Flannel Market

02:02 • 8min

Building Authenticity in Loyalty Programs

09:43 • 2min

Transforming Customer Engagement Through Reviews and Feedback

11:30 • 8min

Collaborations and Consumer Insights

19:51 • 7min

Enhancing Customer Engagement Through Authentic Loyalty Programs

27:11 • 3min

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In this episode of the DTC Podcast, we sit down with Gabrielle Noakes, Ecommerce Manager at Dixxon Flannel Co., and Priya Patel, Director of Product Marketing at Okendo. Dixxon Flannel is known for its dedicated cult following and limited-edition flannel drops.

Learn how Gabrielle and her team leveraged Okendo’s review and loyalty tools to deepen customer engagement and increase Average Order Value (AOV) by 12%.

Discover how Okendo can transform your brand’s growth. Build a thriving loyalty program and generate more reviews➝ https://okendo.io/loyalty/?utm_source=dtcpodcast&utm_medium=podcast&utm_campaign=24_q4dtcpodcast

Key Takeaways:

Harnessing Customer Feedback: Implementing post-purchase review requests increased reviews to 70,000+ in just two years.

Custom Loyalty Programs: Dixxon’s DILF (Dixxon Insider Loyalty Fam) program was tailored to their audience, resulting in 20,000 sign-ups since June.

Boosting AOV: Loyalty members spend 12% more than non-members, showing the power of a well-targeted loyalty program.

Why Listen:

Discover how custom review strategies can transform customer feedback.

Learn about integrating brand culture into loyalty programs to drive engagement.

Gain insights into managing product drops and maximizing their impact through customer loyalty.

Timestamps:

0:00 - Dixon's Origin Story

2:00 - Cult Following and Limited Edition Flannels

4:00 - Creating Authentic Brand Loyalty

6:30 - How Okendo Supports Dixon's Loyalty Program

10:30 - Successful Collaborations: Metallica and More

13:00 - Using Customer Feedback to Improve Products

17:00 - Building a Full Customer Marketing Strategy with Okendo

21:00 - Peak Flannel Season and Expanding Product Line

25:00 - Planning for Black Friday and Holiday Season with Okendo

Hashtags:

#DixonFlannel #CustomerLoyalty #Okendo #DTCPodcast #BrandCollaboration #FlannelFashion #MetallicaCollab #EcommerceMarketing #CustomerReviews #LoyaltyPrograms #ShopperEngagement #BlackFridayPrep #HolidayShopping #CustomerFeedback #FlannelSeason

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