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Gabrielle Noakes

Ecommerce Manager at Dixxon Flannel Co., a brand known for its cult following and limited-edition flannel drops. She discusses strategies for leveraging customer reviews and loyalty programs to boost engagement and AOV.

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Oct 23, 2024 • 31min

Bonus: How Dixxon Flannel Co Built A Million Order Per Month Cult Following + Loyalty and Review Programs with Okendo

Gabrielle Noakes is the Ecommerce Manager at Dixxon Flannel Co., known for its cult following and limited-edition flannels. Priya Patel is the Director of Product Marketing at Okendo, specializing in review and loyalty tools for ecommerce brands. They discuss how Dixxon boosted engagement by leveraging post-purchase reviews, accumulating over 70,000 in two years. The unique DILF loyalty program has also driven a 12% increase in average order value. Authentic branding and community engagement are key to their success.