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Gabrielle Noakes
Ecommerce Manager at Dixxon Flannel Co., a brand known for its cult following and limited-edition flannel drops. She discusses strategies for leveraging customer reviews and loyalty programs to boost engagement and AOV.
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Oct 23, 2024
• 31min
Bonus: How Dixxon Flannel Co Built A Million Order Per Month Cult Following + Loyalty and Review Programs with Okendo
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Gabrielle Noakes is the Ecommerce Manager at Dixxon Flannel Co., known for its cult following and limited-edition flannels. Priya Patel is the Director of Product Marketing at Okendo, specializing in review and loyalty tools for ecommerce brands. They discuss how Dixxon boosted engagement by leveraging post-purchase reviews, accumulating over 70,000 in two years. The unique DILF loyalty program has also driven a 12% increase in average order value. Authentic branding and community engagement are key to their success.
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