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DTC Podcast
Ep 449: C-Suite Exclusive – Simplicity at Scale, the DadGang.co story with Bart Szaniewski
Oct 21, 2024
Bart Szaniewski, co-founder of DadGang.co, discusses his inspiring journey from selling just 100 hats to over 250,000, all while celebrating fatherhood. He emphasizes the importance of simplicity in scaling a business and shares how organic partnerships with athletes like Mookie Betts helped broaden their reach. Bart highlights community-first marketing strategies, showing how authentic engagement fosters loyalty among dads. Tune in to learn how DadGang became a symbol of dad pride through genuine connections and a focused mission.
27:39
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Quick takeaways
- Bart Szaniewski highlights the importance of maintaining simplicity in processes to effectively scale DadGang from a small project to a multimillion-dollar brand.
- The success of DadGang is significantly driven by building authentic community connections, leveraging organic partnerships with athletes to foster a dedicated customer base.
Deep dives
Rapid Growth and Community Engagement
The venture began with 100 hats that sold out quickly, initially relying on friends and family for sales. As demand surged, the creators produced 300 additional hats that also sold out, leading to substantial growth over two and a half years, resulting in the sale of over 300,000 hats. The success comes not just from the product but from building a supportive community of around 10,000 dads who provide feedback on designs and ideas. This engagement allows the brand to create products that resonate with their audience, transforming the company into a meaningful community rather than merely a commercial enterprise.
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