PocketGamer.biz Podcast

Craig Chapple, Daniel Griffiths and Aaron Astle from the PocketGamer.biz team discuss the latest mobile games industry news from the past week. We delve into AppMagic's $3m raise and the future of market intelligence, discuss the big SAG-AFTRA games strike against AI, and the team gets very British about the weather. ** Let's Connect ** 👉🏻 Twitter - https://twitter.com/pgbiz 👉🏻 LinkedIn Group - https://www.linkedin.com/company/pocketgamer-biz/ 👉🏻 Facebook - https://www.facebook.com/PGbiz 👉🏻 Website - https://www.pocketgamer.biz 👉🏻 Pocket Gamer Connects - https://www.pgconnects.com 👉🏻Pocket Gamer Connects Speaker Submission form - https://docs.google.com/forms/d/e/1FAIpQLSdoS5n-vdHu6aU-2d_rR7x1FAgewG51y3nlU1aB8RdetiKaGw/viewform 👉🏻Pocket Gamer Mobile Games Awards - https://www.mobilegamesawards.com 👉🏻 Pocket Gamer Party Cologne 2024 - https://www.eventbrite.co.uk/e/pocket-gamer-party-cologne-2024-tickets-927776854547 👉🏻 PocketGamer.biz MasterClass - https://www.pocketgamer.biz/announcing-the-pocketgamerbiz-masterclasses-summer-2024-programme/ 👉🏻 PocketGamer.biz Mobile Games Industry Trends Survey - https://www.pocketgamer.biz/what-are-the-hottest-mobile-gaming-trends-right-now-let-us-know-in-our-2024-mobile-games-industry-survey/ 👉🏻 Top 50 Mobile Game Makers nominations - https://www.pocketgamer.biz/nominations-open-for-pocketgamerbizs-top-50-mobile-game-makers-2024/

Deceptive and disturbing ads are gutting your game. Recent reports found that nearly 60% of mobile gamers have encountered creatives that blatantly misrepresent gameplay and more than half of all games are uninstalled within 30 days. Simply put, bad ads are bad for business. Alex Yerukhimovich, Head of AppHarbr, likens locating and blocking these creatives as a game of whac-a-mole—exhausting, time-consuming, and ultimately something you can’t win on your own. To get you out of this spiral and back into the driver’s seat, AppHarbr manages and eliminates these ads for you before they hit the screen. Alex takes the mic this week to tell Peggy and Brian how AppHarbr's SDK and ad management platform, powered by GeoEdge, gives power back to the publishers, allowing them to control which ads appear alongside their games. He's joined by Vincent Février, CMO at TapNation. Together, the two break down the types of bad ads, how they affect game performance, and how AppHarbr helps publishers to police and put a stop to poor-quality ads before a user sees them. CHAPTER TIMESTAMPS 00:00 - Intro  03:20 - Types of bad ads 07:32 - Most harmful ads for publishers 12:12 - Side effects of bad ads  20:25 - How AppHarbr helps publishers to police  26:40 - Putting your foot down 30:05 -  AppHarbr's services to fight bad ads 32:47 - How to create ads policy and audit 35:55 - Games studios should make games 37:56 - Vincent's advice to publishers 40:10 - Favourite games Q&A * * * * * * * * * * * * * * *  ** Let's Connect ** 👉🏻 Twitter - https://twitter.com/pgbiz  👉🏻 LinkedIn Group - https://www.linkedin.com/groups/144491/  👉🏻 Facebook - https://www.facebook.com/PGbiz  👉🏻 Website - https://www.pocketgamer.biz  Check out more world-class speakers sharing their insights and expertise at one of our events. You can find details of our next event here - https://www.pgconnects.com/next-event

Craig Chapple, Paige Cook and Aaron Astle from the PocketGamer.biz team discuss the latest mobile games industry news from the past week. We delve into how Lilith Games builds billion-dollar mobile games, discuss the Humble Games layoffs and the confusing messaging about its restructure/closure, and Craig gets angry about the definition of downloads. ** Let's Connect ** 👉🏻 Twitter - https://twitter.com/pgbiz 👉🏻 LinkedIn Group - https://www.linkedin.com/company/pocketgamer-biz/ 👉🏻 Facebook - https://www.facebook.com/PGbiz 👉🏻 Website - https://www.pocketgamer.biz 👉🏻 Pocket Gamer Connects - https://www.pgconnects.com 👉🏻Pocket Gamer Connects Speaker Submission form - https://docs.google.com/forms/d/e/1FAIpQLSdoS5n-vdHu6aU-2d_rR7x1FAgewG51y3nlU1aB8RdetiKaGw/viewform 👉🏻Pocket Gamer Mobile Games Awards - https://www.mobilegamesawards.com 👉🏻 Pocket Gamer Party Cologne 2024 - https://www.eventbrite.co.uk/e/pocket-gamer-party-cologne-2024-tickets-927776854547 👉🏻 PocketGamer.biz MasterClass - https://www.pocketgamer.biz/announcing-the-pocketgamerbiz-masterclasses-summer-2024-programme/ 👉🏻 Inside mobile hitmaker Lilith Games - https://www.pocketgamer.biz/inside-mobile-hitmaker-lilith-games/

Guests Craig Chapple, Paige Cook, and Aaron Astle from PocketGamer.biz discuss Monopoly Go becoming a board game, the future of B2B games media, and the closure of Axis Studios. They also explore investments in gaming companies, AI applications, iPad support for Delta emulator, and the importance of B2B journalism in the mobile games industry.

For smaller studios, building long-term relationships with ad networks is crucial. This means asking the right questions, leveraging the right data, and utilising all available resources effectively. Sergey Sukhov, Chief Business Development Officer at AdQuantum—a performance marketing agency that offers unique support to smaller game studios on top of traditional UA services—offers his advice for nailing all three in this episode. Alongside our hosts, Peggy Anne Salz and Brian Baglow, Sergey shares exactly what studios should bring to the negotiating table and how to obtain the right data from ad partners to know for certain whether to keep or kill your game. What's more, he breaks down Ad Quantum's bespoke solutions tailored to studios of all sizes and the creative format that outperforms all others. CHAPTER TIMESTAMPS 00:00 - Intro 02:17 - What does AdQuantum do? 04:35 - Tactics and questions for smaller studios 10:20 - Studios biggest challenges 12:15 - Navigating negotiations 15:20 - Building relationships with ad networks 20:35 - Get creative about creatives 24:15 - Formats that perform well 26:08 - AI for measurement 28:28 - Metrics that matter 30:00 - Emerging trends 32:20 - Favourite games Q&A * * * * * * * * * * * * * * *   ** Let's Connect ** 👉🏻 Twitter - https://twitter.com/pgbiz  👉🏻 LinkedIn Group - https://www.linkedin.com/groups/144491/  👉🏻 Facebook - https://www.facebook.com/PGbiz  👉🏻 Website - https://www.pocketgamer.biz  Check out more world-class speakers sharing their insights and expertise at one of our events. You can find details of our next event here - https://www.pgconnects.com/next-event

Craig Chapple, Daniel Griffiths, and Paige Cook discuss surviving in the mobile games industry till 2025. They cover key insights from the Develop: Brighton conference, web3 gaming, game development strategies, top mobile game earners in June, and success stories like Wuthering Braves. The podcast also touches on challenges, partnerships, industry trends, and the importance of player feedback for game improvements.

Whether it’s webshops, alternative app stores or multiplatform, the race to find more ways to get your game in front of more users is real—and so is the competitive edge you achieve if the channels you choose put the player experience first. In this episode, we zoom in on InMobi Group’s Nostra, a platform revolutionising game publishing and development in Southeast Asia and India by creating snackable, instant gaming experiences—all on your phone’s lock screen. It’s a unique offering and a crowd-pleaser, according to the numbers. Nostra, powered by the Glance, dominates the region, boasting a roster of 500+ games and 100M+ monthly active users. Deepak Venkatramani, Vice President of Business & Operations at Glance, steps onto the show this week to tell Peggy and Brian how Nostra offers any game access to players anywhere in the world, allowing them to scale fast and win big. Felicity, a studio that gained 1M+ MAUs with a three-person team, shares its success story with Nostra. Felicity Founder and CEO Anurag Choudhary joins the episode to share how Nostra’s rapid feedback features and fee-free access to players across the globe literally change the game for his studio and hundreds more across the globe.  CHAPTER TIMESTAMPS 00:00 - Intro 03:55 - What is Nostra? 08:00 - How lock screen gaming increases engagement 10:00 - Nostra scaling games 14:15 - Rapid feedback affecting process 18:00 - Impact on developer ecosystem 22:20 - What makes Nostra different? 25:24 - Going global   28:50 - Expanding the pie 33:24 - Advice for smaller studios 35:00 - Favourite games Q&A * * * * * * * * * * * * * * *  ** Let's Connect ** 👉🏻 Twitter - https://twitter.com/pgbiz  👉🏻 LinkedIn Group - https://www.linkedin.com/groups/144491/  👉🏻 Facebook - https://www.facebook.com/PGbiz  👉🏻 Website - https://www.pocketgamer.biz  Check out more world-class speakers sharing their insights and expertise at one of our events. You can find details of our next event here - https://www.pgconnects.com/next-event

Craig Chapple, Daniel Griffiths, Paige Cook and Aaron Astle from the PocketGamer.biz team discuss the latest mobile games industry news from the past week. We cover Squad Busters' first month revenue data and ask whether it's a success or failure, review June 2024's top games and publishers, and get industry opinion on those sexist ads. ** Let's Connect ** 👉🏻 Twitter - https://twitter.com/pgbiz 👉🏻 LinkedIn Group - https://www.linkedin.com/company/pocketgamer-biz/ 👉🏻 Facebook - https://www.facebook.com/PGbiz 👉🏻 Website - https://www.pocketgamer.biz 👉🏻 Pocket Gamer Connects - https://www.pgconnects.com 👉🏻Pocket Gamer Mobile Games Awards - https://www.mobilegamesawards.com 👉🏻 Pocket Gamer Party Cologne 2024 - https://www.eventbrite.co.uk/e/pocket-gamer-party-cologne-2024-tickets-927776854547

Monster IP may require a monster budget, but smaller studios can still tap into cultural trends to perform well in the app stores—provided they know the right questions to ask and licensors to pitch. Enric Pedró, SVP of Marketing at Tilting Point, gives us all the answers about IP ahead of his studio's upcoming release, Godzilla vs. Kong: Titan Chasers. From overlooked sources of IP to the tools you need to start integrating product placement in your games, Enric reveals everything studios need to consider when launching a game with intellectual property. Whether you’re an indie developer looking to make a splash or a seasoned pro looking for fresh strategies, this episode is packed with actionable insights to level up your studio and leverage IP in your mobile games. CHAPTER TIMESTAMPS 00:00 - Intro 01:28 - How Enric got into games 03:49 - Working with monster IP 05 - Smaller studios can leverage IP 10:31 - Value of IP 16:02 - Overlooked sources of IP  22:18 - What do you need to start? 28:55 - How to talk to licensors 33:26 - Product placement 36:09 - Keeping your team on track 45:30 - Favourite games Q&A * * * * * * * * * * * * * * *  ** Let's Connect ** 👉🏻 Twitter - https://twitter.com/pgbiz  👉🏻 LinkedIn Group - https://www.linkedin.com/groups/144491/  👉🏻 Facebook - https://www.facebook.com/PGbiz  👉🏻 Website - https://www.pocketgamer.biz  Check out more world-class speakers sharing their insights and expertise at one of our events. You can find details of our next event here - https://www.pgconnects.com/next-event

Craig Chapple, Paige Cook and Aaron Astle from the PocketGamer.biz team discuss the latest mobile games industry news from the past week. We cover the news that Apple faces huge fines in the European Union for its App Store practices, Supercell's latest game Project R.I.S.E, and Square Enix's backtracking on its AI investments. ** Let's Connect ** 👉🏻 Twitter - https://twitter.com/pgbiz 👉🏻 LinkedIn Group - https://www.linkedin.com/company/pocketgamer-biz/ 👉🏻 Facebook - https://www.facebook.com/PGbiz 👉🏻 Website - https://www.pocketgamer.biz 👉🏻 Pocket Gamer Connects - https://www.pgconnects.com 👉🏻Pocket Gamer Mobile Games Awards - https://www.mobilegamesawards.com