PocketGamer.biz Podcast

Week in Mobile Games E29 - Playtika acquires SuperPlay, and the secret multi-billion dollar games platform WeChat Minigames

Sep 21, 2024
Craig Chapple, a mobile games industry commentator, Paige Cook, an expert analyst on trends, and Aaron Astle, a contributor focused on the latest developments, discuss Playtika's staggering $1.95 billion acquisition of SuperPlay. They shed light on the secretive yet lucrative world of WeChat Minigames, revealing how it generated $2.3 billion in just the first half of 2024. The trio also analyzes the shifting landscape of mobile gaming and why companies are moving away from traditional gaming models.
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