PocketGamer.biz Podcast

PocketGamer.biz head of content Craig Chapple, deputy editor Paige Cook and news editor Aaron Astle talk through the latest games industry news on the 81st episode of the Week in Mobile Games Podcast.On this week’s show we take a look at:What happened to Big Fish Games.Ubisoft's latest job cuts and restructure.The latest controversial AppLovin report.King's launch of daily game Candy Crush Crushable on Yahoo Games.Pokémon Go experiments with a new strategy for its lucrative Go Tour event.Netflix's cloud-first games strategy.** Let's Connect **👉🏻 Twitter - https://twitter.com/pgbiz👉🏻 LinkedIn Group - https://www.linkedin.com/company/pocketgamer-biz/👉🏻 Facebook - https://www.facebook.com/PGbiz👉🏻 Website - https://www.pocketgamer.biz 👉🏻 Pocket Gamer Connects - https://www.pgconnects.com👉🏻Pocket Gamer Connects Speaker Submission form - https://docs.google.com/forms/d/e/1FAIpQLSdoS5n-vdHu6aU-2d_rR7x1FAgewG51y3nlU1aB8RdetiKaGw/viewform👉🏻 The Top 50 Mobile Game Makers 2025 - https://www.pocketgamer.biz/the-top-50-mobile-game-makers-of-2025/👉🏻 Download the PocketGamer.biz Mobile Games Developer Trends Survey Winter 2024/25 report - https://docs.google.com/forms/d/e/1FAIpQLSf3tbjUxVkG17CuHHljMblfmUC3DZ6gNAzV8qiz8bAALUXSvQ/viewform👉🏻 Join the AI Gamechangers newsletter - https://aigamechangers.substack.com👉🏻 The Top 30 MENA Game Makers 2025 - https://www.pocketgamer.biz/the-top-30-mena-game-makers-of-2025👉🏻 The mobile games industry trends that shaped 2025 - https://www.pocketgamer.biz/the-mobile-games-industry-trends-that-shaped-2025/

PocketGamer.biz head of content Craig Chapple and news editor Aaron Astle discuss insights and takeaways from Pocket Gamer Connects London 2026 on the 80th episode of the Week in Mobile Games Podcast.On this week’s show we take a look at:Games industry optimism for 2026 and beyond.The state of the UK games industry and the historical lack of government support.The direct-to-consumer revolution (again).User acquisition challenges.The AI movement.And more!You can check out our article here for more analysis and takeaways from our time at PGC London. ** Let's Connect **👉🏻 Twitter - https://twitter.com/pgbiz👉🏻 LinkedIn Group - https://www.linkedin.com/company/pocketgamer-biz/👉🏻 Facebook - https://www.facebook.com/PGbiz👉🏻 Website - https://www.pocketgamer.biz 👉🏻 Pocket Gamer Connects - https://www.pgconnects.com👉🏻Pocket Gamer Connects Speaker Submission form - https://docs.google.com/forms/d/e/1FAIpQLSdoS5n-vdHu6aU-2d_rR7x1FAgewG51y3nlU1aB8RdetiKaGw/viewform👉🏻 The Top 50 Mobile Game Makers 2025 - https://www.pocketgamer.biz/the-top-50-mobile-game-makers-of-2025/👉🏻 Download the PocketGamer.biz Mobile Games Developer Trends Survey Winter 2024/25 report - https://docs.google.com/forms/d/e/1FAIpQLSf3tbjUxVkG17CuHHljMblfmUC3DZ6gNAzV8qiz8bAALUXSvQ/viewform👉🏻 Join the AI Gamechangers newsletter - https://aigamechangers.substack.com👉🏻 The Top 30 MENA Game Makers 2025 - https://www.pocketgamer.biz/the-top-30-mena-game-makers-of-2025👉🏻 The mobile games industry trends that shaped 2025 - https://www.pocketgamer.biz/the-mobile-games-industry-trends-that-shaped-2025/

In this PocketGamer.biz episode, host Peggy Anne Salz sits down with Martzel de Domingo, Head of Global Media and UA at Ubisoft, to unpack the tricks and traps marketers need to watch as measurement evolves and last-click attribution stops telling the full story.Martzel also shares how Ubisoft approaches measurement for large mobile IP launches like Rainbow Six Mobile and The Division Resurgence, balancing performance, brand, creators and CTV across the funnel.You’ll learn:📊 Why CPI and ROAS alone fall short, and how Ubisoft measures growth more holistically by factoring in incrementality, organics, K-factor and the true impact of multi-channel campaigns🛡️ What rebuilding a privacy-first measurement stack looks like in practice, from navigating regulation to working with fewer but higher-quality signals🤖 Where AI and automation add real value today, including creative production, modelling support and MMM inputs, and where human judgment still matters most📈 The non-negotiables of a modern growth stack, including strong LTV foundations, incrementality testing and independent frameworks that help teams make confident decisions beyond attribution** Let's Connect **👉🏻 X - https://x.com/pgbiz 👉🏻 LinkedIn Group - https://www.linkedin.com/showcase/pocketgamer-biz/?originalSubdomain=uk 👉🏻 Facebook - https://www.facebook.com/PGbiz👉🏻 Website - https://www.pocketgamer.biz Check out more world-class speakers sharing their insights and expertise at one of our events. You can find details of our next event here - https://www.pgconnects.com/next-event

PocketGamer.biz head of content Craig Chapple, news editor Aaron Astle, and deputy editor Paige Cook talk through the latest games industry news on the 79th episode of the Week in Mobile Games Podcast.On this week’s show we take a look at:- What's in store for Pocket Gamer Connects London on January 19th and 20th!- Playtika's latest round of layoffs across the company and the role of AI.- Deep cuts at Meta Reality Labs and what it means for the future of Meta's VR plans.- Ubisoft's Abu Dhabi redundancies and the publisher's continued turmoil.- The Paramount and Netflix battle for Warner Bros. heats up with a legal battle.- Meanwhile, fate decided to cut out Aaron's recording after 15 minutes. Curious what the universe's grand plans for those lost segments are.** Let's Connect **👉🏻 Twitter - https://twitter.com/pgbiz👉🏻 LinkedIn Group - https://www.linkedin.com/company/pocketgamer-biz/👉🏻 Facebook - https://www.facebook.com/PGbiz👉🏻 Website - https://www.pocketgamer.biz 👉🏻 Pocket Gamer Connects - https://www.pgconnects.com👉🏻Pocket Gamer Connects Speaker Submission form - https://docs.google.com/forms/d/e/1FAIpQLSdoS5n-vdHu6aU-2d_rR7x1FAgewG51y3nlU1aB8RdetiKaGw/viewform👉🏻 The Top 50 Mobile Game Makers 2025 - https://www.pocketgamer.biz/the-top-50-mobile-game-makers-of-2025/👉🏻 Download the PocketGamer.biz Mobile Games Developer Trends Survey Winter 2024/25 report - https://docs.google.com/forms/d/e/1FAIpQLSf3tbjUxVkG17CuHHljMblfmUC3DZ6gNAzV8qiz8bAALUXSvQ/viewform👉🏻 Join the AI Gamechangers newsletter - https://aigamechangers.substack.com👉🏻 The Top 30 MENA Game Makers 2025 - https://www.pocketgamer.biz/the-top-30-mena-game-makers-of-2025👉🏻 The mobile games industry trends that shaped 2025 - https://www.pocketgamer.biz/the-mobile-games-industry-trends-that-shaped-2025/

For the latest episode of the PocketGamer.biz Podcast, we got the chance to go deeper into the Angry Birds story. We chat with three experts on the matter about the big spin-offs, and get lessons from the key marketing beats with three experts on the matter.Pascal Clarysse is a long-time industry marketing expert, who is now the CEO and founder of Big Karma. He has literally written the book on Angry Birds, recently releasing The Slingshot Formula: How Angry Birds Launched Their Way from Indie Game to Global Icon. The book delves into the business tactics, marketing strategies and stunts that helped build Angry Birds’ popularity in the eyes of the public.We’ve also got two of the leaders who were right there at Rovio during Angry Birds’ rise. We have Naz Amarchi-Cuevas, who was the EVP of global consumer products licensing at Rovio. She’s since worked at SYBO, Scopely and now has her own business, 212 Strategy Consultancy.We also have Marja Konttinen, former marketing director at Rovio, who later worked at Lightneer, Flaregames, Hatch, Lockwood and others. She now has her own consulting agency called Transparent Eyeball.The show covers:Why now was the right time to release a book on the rise of Angry Birds.The launch of Angry Birds Rio.How Angry Birds Space and the partnership with NASA came about - as well as the famous Space Needle stunt.How Angry Birds Star Wars came to be and what it was like working with Lucasfilm.Plus the lessons learned from the height of Angry Birds’ popularity.And more!

PocketGamer.biz head of content Craig Chapple, news editor Aaron Astle, and deputy editor Paige Cook talk through the latest games industry news on the 78th episode of the Week in Mobile Games Podcast.On this week’s show we take a look what 2026 has in store for the games industry, covering:- The AI revolution.- The unexpected consequences for gaming from global political tensions.- The continued rise of China.- Transmedia trends.- What's in store for direct-to-consumer.- And more!** Let's Connect **👉🏻 Twitter - https://twitter.com/pgbiz👉🏻 LinkedIn Group - https://www.linkedin.com/company/pocketgamer-biz/👉🏻 Facebook - https://www.facebook.com/PGbiz👉🏻 Website - https://www.pocketgamer.biz 👉🏻 Pocket Gamer Connects - https://www.pgconnects.com👉🏻Pocket Gamer Connects Speaker Submission form - https://docs.google.com/forms/d/e/1FAIpQLSdoS5n-vdHu6aU-2d_rR7x1FAgewG51y3nlU1aB8RdetiKaGw/viewform👉🏻 The Top 50 Mobile Game Makers 2025 - https://www.pocketgamer.biz/the-top-50-mobile-game-makers-of-2025/👉🏻 Download the PocketGamer.biz Mobile Games Developer Trends Survey Winter 2024/25 report - https://docs.google.com/forms/d/e/1FAIpQLSf3tbjUxVkG17CuHHljMblfmUC3DZ6gNAzV8qiz8bAALUXSvQ/viewform👉🏻 Join the AI Gamechangers newsletter - https://aigamechangers.substack.com👉🏻 The Top 30 MENA Game Makers 2025 - https://www.pocketgamer.biz/the-top-30-mena-game-makers-of-2025👉🏻 The mobile games industry trends that shaped 2025 - https://www.pocketgamer.biz/the-mobile-games-industry-trends-that-shaped-2025/👉🏻The big games industry trends and stories to watch in 2026 - https://www.pocketgamer.biz/the-big-games-industry-trends-and-stories-to-watch-in-2026/

Retargeting isn’t a tactic anymore—it’s a must-have.In this PocketGamer.biz episode, Kentaro Sugiura (Lead UA Manager, Rovio) and Nick Blake (Head of Growth, Bigabid) join us to explore how leading game studios are leveling up their re-engagement strategies in 2025 and beyond.From redefining the inactive window (spoiler: 14 days might be your sweet spot) to testing icon changes for organic lift, this episode covers practical, measurable ways to stop wasting ad spend and bring lapsed players back.🎯 Learn how Rovio segments audiences for high-LTV recovery, how Bigabid enables retargeting on iOS again, and how both teams use creative refreshes, A/B testing, and incrementality measurement to drive results across the game lifecycle.Kentaro Sugiura, Rovio:https://www.linkedin.com/in/kentarosugiura/Rovio: https://www.rovio.com Nick Blake, Bigabid:https://www.linkedin.com/in/nickdblake/ Bigabidhttps://www.bigabid.com #Retargeting #MobileGames #UserAcquisition #GameMarketing #Bigabid #Rovio #PocketGamer #Incrementality #CreativeTesting #GameGrowth #LTV #PerformanceMarketing

PocketGamer.biz head of content Craig Chapple and news editor Aaron Astle talk through the latest games industry news on the 77th episode of the Week in Mobile Games Podcast.On this week’s show we take a look at the biggest trends of the year. We cover:2025 market data from Newzoo and the world's highest grossing games, most downloaded titles, and top publishers, per AppMagic estimates.China's rising global influence.How developers are utilising generative AI and what it means for the industry.The world of transmedia and whether there are any practical gains for publishers.How legal battles and regulators are changing the shape of the mobile games sector and sparking the direct-to-consumer revolution.Why apps are taking over games on the App Store.Craig's nightmare Christmas tree story.** Let's Connect **👉🏻 Twitter - https://twitter.com/pgbiz👉🏻 LinkedIn Group - https://www.linkedin.com/company/pocketgamer-biz/👉🏻 Facebook - https://www.facebook.com/PGbiz👉🏻 Website - https://www.pocketgamer.biz 👉🏻 Pocket Gamer Connects - https://www.pgconnects.com👉🏻Pocket Gamer Connects Speaker Submission form - https://docs.google.com/forms/d/e/1FAIpQLSdoS5n-vdHu6aU-2d_rR7x1FAgewG51y3nlU1aB8RdetiKaGw/viewform👉🏻 The Top 50 Mobile Game Makers 2025 - https://www.pocketgamer.biz/the-top-50-mobile-game-makers-of-2025/👉🏻 Download the PocketGamer.biz Mobile Games Developer Trends Survey Winter 2024/25 report - https://docs.google.com/forms/d/e/1FAIpQLSf3tbjUxVkG17CuHHljMblfmUC3DZ6gNAzV8qiz8bAALUXSvQ/viewform👉🏻 Join the AI Gamechangers newsletter - https://aigamechangers.substack.com👉🏻 The Top 30 MENA Game Makers 2025 - https://www.pocketgamer.biz/the-top-30-mena-game-makers-of-2025👉🏻 The mobile games industry trends that shaped 2025 - https://www.pocketgamer.biz/the-mobile-games-industry-trends-that-shaped-2025/

In this PocketGamer.biz episode, Peggy Anne Salz sits down with Lemon Choi (founder of HyperJoy and author of Lemon Game Talks) to unpack the rise of WeChat mini games in China and what this “mini game Gold Rush” means for studios in Vietnam and the West.🎮 What mini games really are – a no-download app store inside super apps – and why frictionless UX, instant play and social sharing are driving explosive growth📈 Inside the numbers: a $7B market growing 15% year on year, 500M monthly players, 400K active developers and hit titles making more than $1M per day on the WeChat mini game channel alone💰 How Chinese teams design monetization and deep meta systems first, then layer on simple, accessible gameplay to build long-term LTV and staying power🧪 Why the best studios treat UA, re-engagement and CRM as one connected strategy, using creative testing, segmentation and localisation to turn ads into a seamless part of the player journey🌏 A realistic playbook for Western and Vietnamese studios: when a proven title should go WeChat mini game, how to test demand with UA creatives before full launch and why social features and community are non-negotiable🔮 Lemon’s bold prediction for 2026 – and why he believes more WeChat-born mini games will break into the US top-grossing chartsRecorded on location at Think Apps @ The Google Apps Summit APAC in Vietnam.

PocketGamer.biz head of content Craig Chapple and news editor Aaron Astle talk through the latest games industry news on the 76th episode of the Week in Mobile Games Podcast.On this week’s show we take a look at:Netflix and Paramount's battle to acquire Warner Bros.Claims by the Netflix co-CEO that the streaming firm didn't attribute any value to Warner Bros. Games in the deal.Duolingo's big Genshin Impact partnership.The debate around mobile games recognition at awards shows like The Game Awards and the Baftas.Industry veteran Michael Rubinelli's tips on how to navigate industry trends.Why Starberry Games is going all-in on AI.** Let's Connect **👉🏻 Twitter - https://twitter.com/pgbiz👉🏻 LinkedIn Group - https://www.linkedin.com/company/pocketgamer-biz/👉🏻 Facebook - https://www.facebook.com/PGbiz👉🏻 Website - https://www.pocketgamer.biz 👉🏻 Pocket Gamer Connects - https://www.pgconnects.com👉🏻Pocket Gamer Connects Speaker Submission form - https://docs.google.com/forms/d/e/1FAIpQLSdoS5n-vdHu6aU-2d_rR7x1FAgewG51y3nlU1aB8RdetiKaGw/viewform👉🏻 The Top 50 Mobile Game Makers 2025 - https://www.pocketgamer.biz/the-top-50-mobile-game-makers-of-2025/👉🏻 Download the PocketGamer.biz Mobile Games Developer Trends Survey Winter 2024/25 report - https://docs.google.com/forms/d/e/1FAIpQLSf3tbjUxVkG17CuHHljMblfmUC3DZ6gNAzV8qiz8bAALUXSvQ/viewform👉🏻 Join the AI Gamechangers newsletter - https://aigamechangers.substack.com👉🏻 The Top 30 MENA Game Makers 2025 - https://www.pocketgamer.biz/the-top-30-mena-game-makers-of-2025