PocketGamer.biz Podcast

PocketGamer.biz head of content Craig Chapple and news editor Aaron Astle talk through the latest games industry news on the 76th episode of the Week in Mobile Games Podcast.On this week’s show we take a look at:Netflix and Paramount's battle to acquire Warner Bros.Claims by the Netflix co-CEO that the streaming firm didn't attribute any value to Warner Bros. Games in the deal.Duolingo's big Genshin Impact partnership.The debate around mobile games recognition at awards shows like The Game Awards and the Baftas.Industry veteran Michael Rubinelli's tips on how to navigate industry trends.Why Starberry Games is going all-in on AI.** Let's Connect **👉🏻 Twitter - https://twitter.com/pgbiz👉🏻 LinkedIn Group - https://www.linkedin.com/company/pocketgamer-biz/👉🏻 Facebook - https://www.facebook.com/PGbiz👉🏻 Website - https://www.pocketgamer.biz 👉🏻 Pocket Gamer Connects - https://www.pgconnects.com👉🏻Pocket Gamer Connects Speaker Submission form - https://docs.google.com/forms/d/e/1FAIpQLSdoS5n-vdHu6aU-2d_rR7x1FAgewG51y3nlU1aB8RdetiKaGw/viewform👉🏻 The Top 50 Mobile Game Makers 2025 - https://www.pocketgamer.biz/the-top-50-mobile-game-makers-of-2025/👉🏻 Download the PocketGamer.biz Mobile Games Developer Trends Survey Winter 2024/25 report - https://docs.google.com/forms/d/e/1FAIpQLSf3tbjUxVkG17CuHHljMblfmUC3DZ6gNAzV8qiz8bAALUXSvQ/viewform👉🏻 Join the AI Gamechangers newsletter - https://aigamechangers.substack.com👉🏻 The Top 30 MENA Game Makers 2025 - https://www.pocketgamer.biz/the-top-30-mena-game-makers-of-2025

PocketGamer.biz head of content Craig Chapple and news editor Aaron Astle talk through the latest games industry news on the 75th episode of the Week in Mobile Games Podcast.On this week’s show we take a look at:What happened at the Wiggin Games Summit, with insights on games market definitions, mobile industry challenges, and how developers are using AI.How Pikmin Bloom blossomed to $100 million.Our interview with LinkedIn influencer Ali Farha and why more people should share their views and insights with others.Sega's reveal of a fifth Sonic the Hedgehog movie before the fourth one has released.Discord's decision to sell skins for Marvel Rivals within the platform.** Let's Connect **👉🏻 Twitter - https://twitter.com/pgbiz👉🏻 LinkedIn Group - https://www.linkedin.com/company/pocketgamer-biz/👉🏻 Facebook - https://www.facebook.com/PGbiz👉🏻 Website - https://www.pocketgamer.biz 👉🏻 Pocket Gamer Connects - https://www.pgconnects.com👉🏻Pocket Gamer Connects Speaker Submission form - https://docs.google.com/forms/d/e/1FAIpQLSdoS5n-vdHu6aU-2d_rR7x1FAgewG51y3nlU1aB8RdetiKaGw/viewform👉🏻 The Top 50 Mobile Game Makers 2025 - https://www.pocketgamer.biz/the-top-50-mobile-game-makers-of-2025/👉🏻 Download the PocketGamer.biz Mobile Games Developer Trends Survey Winter 2024/25 report - https://docs.google.com/forms/d/e/1FAIpQLSf3tbjUxVkG17CuHHljMblfmUC3DZ6gNAzV8qiz8bAALUXSvQ/viewform👉🏻 Join the AI Gamechangers newsletter - https://aigamechangers.substack.com👉🏻 The Top 30 MENA Game Makers 2025 - https://www.pocketgamer.biz/the-top-30-mena-game-makers-of-2025👉🏻 4 takeaways from RovioCon and Slush 2025: AI reimagining game dev, China's growth threatens Western studios, and EU regulation concerns - https://www.pocketgamer.biz/4-roviocon-and-slush-takeaways-ai-reimagining-game-dev-chinas-growth-threatens-western-studios-and-eu-regulation-concerns

PocketGamer.biz head of content Craig Chapple and news editor Aaron Astle talk through the latest games industry news on the 74th episode of the Week in Mobile Games Podcast.On this week’s show we take a look at:Why Ubisoft's financials were delayed and Tencent's strange deal for Vantage Studios.The Roblox CEO's car crash interview on child safety.The big IPs making their way to mobile.The first anniversaries of Royal Kingdom and Infinity Nikki.PLUS some ramblings on level scaling in games.** Let's Connect **👉🏻 Twitter - https://twitter.com/pgbiz👉🏻 LinkedIn Group - https://www.linkedin.com/company/pocketgamer-biz/👉🏻 Facebook - https://www.facebook.com/PGbiz👉🏻 Website - https://www.pocketgamer.biz 👉🏻 Pocket Gamer Connects - https://www.pgconnects.com👉🏻Pocket Gamer Connects Speaker Submission form - https://docs.google.com/forms/d/e/1FAIpQLSdoS5n-vdHu6aU-2d_rR7x1FAgewG51y3nlU1aB8RdetiKaGw/viewform👉🏻 The Top 50 Mobile Game Makers 2025 - https://www.pocketgamer.biz/the-top-50-mobile-game-makers-of-2025/👉🏻 Download the PocketGamer.biz Mobile Games Developer Trends Survey Winter 2024/25 report - https://docs.google.com/forms/d/e/1FAIpQLSf3tbjUxVkG17CuHHljMblfmUC3DZ6gNAzV8qiz8bAALUXSvQ/viewform👉🏻 Join the AI Gamechangers newsletter - https://aigamechangers.substack.com👉🏻 The Top 30 MENA Game Makers 2025 - https://www.pocketgamer.biz/the-top-30-mena-game-makers-of-2025👉🏻 4 takeaways from RovioCon and Slush 2025: AI reimagining game dev, China's growth threatens Western studios, and EU regulation concerns - https://www.pocketgamer.biz/4-roviocon-and-slush-takeaways-ai-reimagining-game-dev-chinas-growth-threatens-western-studios-and-eu-regulation-concerns

PocketGamer.biz head of content Craig Chapple and news editor Aaron Astle talk through the latest games industry news on the 73rd episode of the Week in Mobile Games Podcast.On this week’s show we take a look at:- Takeaways from RovioCon and Slush, including data and insights on generative AI in game development, European tech regulation, the rise of non-gaming apps, investment challenges, and how China could kill the Western mobile games industry.- Epic Games CEO Tim Sweeney gatecrashing Unite to announce a major partnership with Unity.- Sonic Rumble's revenue after its first 10 days on the market and plans to revise some of the gameplay.** Let's Connect **👉🏻 Twitter - https://twitter.com/pgbiz👉🏻 LinkedIn Group - https://www.linkedin.com/company/pocketgamer-biz/👉🏻 Facebook - https://www.facebook.com/PGbiz👉🏻 Website - https://www.pocketgamer.biz 👉🏻 Pocket Gamer Connects - https://www.pgconnects.com👉🏻Pocket Gamer Connects Speaker Submission form - https://docs.google.com/forms/d/e/1FAIpQLSdoS5n-vdHu6aU-2d_rR7x1FAgewG51y3nlU1aB8RdetiKaGw/viewform👉🏻 The Top 50 Mobile Game Makers 2025 - https://www.pocketgamer.biz/the-top-50-mobile-game-makers-of-2025/👉🏻 Download the PocketGamer.biz Mobile Games Developer Trends Survey Winter 2024/25 report - https://docs.google.com/forms/d/e/1FAIpQLSf3tbjUxVkG17CuHHljMblfmUC3DZ6gNAzV8qiz8bAALUXSvQ/viewform👉🏻 Join the AI Gamechangers newsletter - https://aigamechangers.substack.com👉🏻 The Top 30 MENA Game Makers 2025 - https://www.pocketgamer.biz/the-top-30-mena-game-makers-of-2025👉🏻 4 takeaways from RovioCon and Slush 2025: AI reimagining game dev, China's growth threatens Western studios, and EU regulation concerns - https://www.pocketgamer.biz/4-roviocon-and-slush-takeaways-ai-reimagining-game-dev-chinas-growth-threatens-western-studios-and-eu-regulation-concerns👉🏻 Supercell's AI masterplan explained - https://www.pocketgamer.biz/supercells-ai-masterplan-explained

Retargeting isn’t a tactic anymore—it’s a must-have.In this PocketGamer.biz episode, Kentaro Sugiura (Lead UA Manager, Rovio) and Nick Blake (Head of Growth, Bigabid) join us to explore how leading game studios are leveling up their re-engagement strategies in 2025 and beyond.From redefining the inactive window (spoiler: 14 days might be your sweet spot) to testing icon changes for organic lift, this episode covers practical, measurable ways to stop wasting ad spend and bring lapsed players back.🎯 Learn how Rovio segments audiences for high-LTV recovery, how Bigabid enables retargeting on iOS again, and how both teams use creative refreshes, A/B testing, and incrementality measurement to drive results across the game lifecycle.Kentaro Sugiura, Rovio:https://www.linkedin.com/in/kentarosugiura/Rovio: https://www.rovio.com Nick Blake, Bigabid:https://www.linkedin.com/in/nickdblake/ Bigabidhttps://www.bigabid.com #Retargeting #MobileGames #UserAcquisition #GameMarketing #Bigabid #Rovio #PocketGamer #Incrementality #CreativeTesting #GameGrowth #LTV #PerformanceMarketing

PocketGamer.biz head of content Craig Chapple talks through the latest games industry news on the 72nd episode of the Week in Mobile Games Podcast.On this week’s show we take a look at:Our investigation into how Epic and Google plans to police how the top grossing mobile games monetise on Android and exactly who the newly proposed Play store policies impact.The Top 30 MENA Game Makers.Playtika's direct-to-consumer growth.Supercell's FAQ shining a light on why it closed Squad Busters.The plethora of new mobile games with big IP attached.** Let's Connect **👉🏻 Twitter - https://twitter.com/pgbiz👉🏻 LinkedIn Group - https://www.linkedin.com/company/pocketgamer-biz/👉🏻 Facebook - https://www.facebook.com/PGbiz👉🏻 Website - https://www.pocketgamer.biz 👉🏻 Pocket Gamer Connects - https://www.pgconnects.com👉🏻Pocket Gamer Connects Speaker Submission form - https://docs.google.com/forms/d/e/1FAIpQLSdoS5n-vdHu6aU-2d_rR7x1FAgewG51y3nlU1aB8RdetiKaGw/viewform👉🏻 The Top 50 Mobile Game Makers 2025 - https://www.pocketgamer.biz/the-top-50-mobile-game-makers-of-2025/👉🏻 Download the PocketGamer.biz Mobile Games Developer Trends Survey Winter 2024/25 report - https://docs.google.com/forms/d/e/1FAIpQLSf3tbjUxVkG17CuHHljMblfmUC3DZ6gNAzV8qiz8bAALUXSvQ/viewform👉🏻 Join the AI Gamechangers newsletter - https://aigamechangers.substack.com👉🏻 Top 50 mobile games could all face higher 20% fee under Epic and Google's Play Store plans - https://www.pocketgamer.biz/top-50-mobile-games-could-all-face-higher-20-fee-under-epic-and-googles-play-store-plans👉🏻 The Top 30 MENA Game Makers 2025 - https://www.pocketgamer.biz/the-top-30-mena-game-makers-of-2025

PocketGamer.biz head of content Craig Chapple talks through the latest games industry news on the 70th episode of the Week in Mobile Games Podcast.On this week’s show we take a look at:Google and Epic's new proposals that seek to shake up how developer's monetise on Android.The top grossing and most downloaded mobile games on mobile in October 2025.PUBG Mobile's dramatic fall.Pokémon Trading Card Game Pocket's $1.3 billion revenue milestone after one year.Nintendo Switch 2's launch sales.** Let's Connect **👉🏻 Twitter - https://twitter.com/pgbiz👉🏻 LinkedIn Group - https://www.linkedin.com/company/pocketgamer-biz/👉🏻 Facebook - https://www.facebook.com/PGbiz👉🏻 Website - https://www.pocketgamer.biz 👉🏻 Pocket Gamer Connects - https://www.pgconnects.com👉🏻Pocket Gamer Connects Speaker Submission form - https://docs.google.com/forms/d/e/1FAIpQLSdoS5n-vdHu6aU-2d_rR7x1FAgewG51y3nlU1aB8RdetiKaGw/viewform👉🏻 The Top 50 Mobile Game Makers 2025 - https://www.pocketgamer.biz/the-top-50-mobile-game-makers-of-2025/👉🏻 Download the PocketGamer.biz Mobile Games Developer Trends Survey Winter 2024/25 report - https://docs.google.com/forms/d/e/1FAIpQLSf3tbjUxVkG17CuHHljMblfmUC3DZ6gNAzV8qiz8bAALUXSvQ/viewform👉🏻 Join the AI Gamechangers newsletter - https://aigamechangers.substack.com

PocketGamer.biz head of content Craig Chapple talks through the latest games industry news on the 70th episode of the Week in Mobile Games Podcast.On this week’s show we take a look at:- Supercell's decision to shut down Squad Busters.- Google Play's changes in the US to enable alternative payment methods.- Our interview with Fingersoft and the soft launch of Hill Climb Racing 3.- Layoffs at Amazon's games division.- Krafton's AI-first ambitions.- Scopely's Monopoly Go Chat app.- Rovio's newly soft-launched Angry Birds Match World.** Let's Connect **👉🏻 Twitter - https://twitter.com/pgbiz👉🏻 LinkedIn Group - https://www.linkedin.com/company/pocketgamer-biz/👉🏻 Facebook - https://www.facebook.com/PGbiz👉🏻 Website - https://www.pocketgamer.biz 👉🏻 Pocket Gamer Connects - https://www.pgconnects.com👉🏻Pocket Gamer Connects Speaker Submission form - https://docs.google.com/forms/d/e/1FAIpQLSdoS5n-vdHu6aU-2d_rR7x1FAgewG51y3nlU1aB8RdetiKaGw/viewform👉🏻 The Top 50 Mobile Game Makers 2025 - https://www.pocketgamer.biz/the-top-50-mobile-game-makers-of-2025/👉🏻 Download the PocketGamer.biz Mobile Games Developer Trends Survey Winter 2024/25 report - https://docs.google.com/forms/d/e/1FAIpQLSf3tbjUxVkG17CuHHljMblfmUC3DZ6gNAzV8qiz8bAALUXSvQ/viewform👉🏻 Join the AI Gamechangers newsletter - https://aigamechangers.substack.com

How do you build a brand that parents trust and kids love—and scale ad creative to 70+ tests without burning out your team?Felix Boudreax, VP of Growth and Marketing at PokPok, joins the PocketGamer.biz podcast to lift the lid on how his small team delivers big results. From structured creative testing to using AI tools for rapid iteration, Felix shares the real strategy behind PokPok’s success—including naming conventions, Figma workflows, UGC tactics, and why they stuck with a hard paywall.🎯 Learn how PokPok is becoming the brand for non-addictive screen time, why AI can’t (yet) replace real parents in ads, and how creative performance can directly inform product development.Félix Boudreax: https://www.linkedin.com/in/felixboudreau/PokPok: https://playpokpok.com/Other MentionsKitchn.io: https://www.kitchn.io/

PocketGamer.biz head of content Craig Chapple and news editor Aaron Astle discuss the latest games industry news on the 69th episode of the Week in Mobile Games Podcast.On this week’s show we discuss:A US judge grants Google a one-week extension to comply with Epic Games injunction to enable rival stores and payment options.The big Amazon Web Services crash that impacted Clash Royale, Pokémon Go, Fortnite, Roblox and more.The UK's Competition and Markets Authority's decision to label Apple and Google with strategic market status.Unity's direct-to-consumer play and how it could play into its Vector ambitions.HoYoverse’s next big game: Petit Planet.How games design their opening levels, tutorials and onboarding.** Let's Connect **👉🏻 Twitter - https://twitter.com/pgbiz👉🏻 LinkedIn Group - https://www.linkedin.com/company/pocketgamer-biz/👉🏻 Facebook - https://www.facebook.com/PGbiz👉🏻 Website - https://www.pocketgamer.biz 👉🏻 Pocket Gamer Connects - https://www.pgconnects.com👉🏻Pocket Gamer Connects Speaker Submission form - https://docs.google.com/forms/d/e/1FAIpQLSdoS5n-vdHu6aU-2d_rR7x1FAgewG51y3nlU1aB8RdetiKaGw/viewform👉🏻 The Top 50 Mobile Game Makers 2025 - https://www.pocketgamer.biz/the-top-50-mobile-game-makers-of-2025/👉🏻 Download the PocketGamer.biz Mobile Games Developer Trends Survey Winter 2024/25 report - https://docs.google.com/forms/d/e/1FAIpQLSf3tbjUxVkG17CuHHljMblfmUC3DZ6gNAzV8qiz8bAALUXSvQ/viewform👉🏻 Join the AI Gamechangers newsletter - https://aigamechangers.substack.com