What Players Do Outside Your Game Will Grow Your ROAS

What if you could predict where your players go after they leave your game—and use that to win them back? In this episode, Aman Sareen, CEO of Aarki, an AI company powering full-funnel marketing, and Francois Daoud, former EVP of Ludia (Jam City) and now CMO of Eyeball Games, unpack how you can tap app hopping patterns to power effective reengagement campaigns. Together with our hosts, Peggy Anne Salz and Brian Baglow, they deep-dive into Aarki’s latest Retention Radar report for a masterclass on how studios can replace guesswork with growth and build retention strategies around real player behavior – in the game and beyond. It’s a show where data meets strategy, and marketers passionate about both (Marina Hallack, Tap Nation; Bruno Balistrieri, Kwalee; and Betul Ozdemir, Product Madness) weigh in on their pick of Aarki report top takeaways and smart segmentation shortcuts.

Aman Sareen -https://www.linkedin.com/in/asareen

Aarki Retention Radar Report - https://marketing.aarki.com/retention-radar-2025?utm_source=pocketgamer&utm_medium=podcast&utm_campaign=retention_radar_2025

Francois Daoud - https://www.linkedin.com/in/francois-daoud-7792053/

Eyeball Games - https://www.eyeball.games/

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