Meet Clary Xiaodan Zhang, Head of UAM at Elia Games, who shares how her no-code automation system saves marketers 50 hours/week. She discusses the benefits of using Google Sheets and Notion, democratizing data, and delivering smart alerts. Clary explains how AI is reshaping job roles, disrupting industries, and cultivating creativity in game development. She also provides insights on how studios of all sizes can build their own automation system in-house.

Industry experts from the mobile games sector discuss the EU's investigation into Apple and Google, GDC highlights, and MENA market news. Topics include Dragon's Dogma 2 mechanics, guitar-synthesizer fusion, Bracer's studio sale, blockchain gaming, ad evolution in games, and GDC insights.

Brian Baglow, Daniel Griffiths, and Paige Cook discuss Sensor Tower acquiring data.ai, Epic Games Store coming to mobile, and Apple's antitrust issues. They cover the impact on competition, future pricing, and market trends. The podcast also explores the entry of tech giants into gaming, advertising strategies, and gamer types. Insightful discussions on industry dynamics and challenges.

Discussion on Supercell's new development structure and strategic decisions, and the potential US ban of TikTok. Insights into successful mobile games, industry investments, and Capcom's employee pay rise.

Learn how narrative marketing can boost player retention in games with Deniz Kekeç from Innogames. She shares tips on creating engaging stories, testing different narratives, and adapting them for various marketing channels. Discover how a love story theme elevated engagement in Sunrise Village, and get insights on flexible and collaborative marketing strategies for success.

Hosts discuss Apple's battle with Epic Games and the European Union's Digital Markets Act. They also cover Deconstructor of Fun's predictions for the games industry in 2024 and InnoGames' disclosure of staff salaries. Additionally, they explore the rise of a mobile game resembling Monopoly, EA's new mobile strategy, and the unique approach of a Danish game development team.

Discover Innogames' unique strategy for extending the lifespan of their legendary games, Tribal Wars and Forge of Empires. From successful community engagement to cross-platform integration, they share valuable insights on UA, company culture, and embracing power creep. Learn how they continuously attract new audiences and hit milestones like one billion lifetime value. Useful information for both indies and triple-As in this loaded episode.

Discussions on layoffs in gaming industry, challenges faced by Apple Arcade, Unity's financial performance, Apple's AI plans, upcoming mobile game releases excitement, Monster Hunter's successful journey, and critical analysis by eGDF President

AI experts Guy Gadney and Harry Holmwood discuss the use of AI in game development, from optimizing creativity to revolutionizing storytelling. They explore ethical considerations, world-building with digital dice, and navigating the machine learning minefield. Learn how AI can co-create engaging experiences with players and fundamentally change the art of storytelling.

How did Yahtzee break revenue records? What’s up with webshops, and are subscription models shaping up to match past hype? We answer all these questions and more in this episode of the PocketGamer.biz Podcast live from the floor of PGC London. Host Peggy Anne Salz leads a captivating conversation with Steel Media Ltd. executives Chris James (CEO), Craig Chapple (Head of B2B Content), and Aaron Astle (News Editor). The group gets into the weeds about redefining customer relationships, advancing IP through AI, and how studios are saying sayonara to Apple’s near 30% commission fees. Tune in for our team’s hot takes and exclusive insights on gaming in 2024, and register today for PGC San Francisco! CHAPTER TIMESTAMPS 00:00 - Intro 01:08 - Show highlights 05:47 - Small changes make a big difference 08:23 - Advancing IP through AI 14:34 - Webshops and Apple's 27% commision 21:00 - Subscription models 23:02 - Favourite talks and tracks 29:02 - Favourite games Q&A * * * * * * * * * * * * * * *  ** Let's Connect ** 👉🏻 Twitter - https://twitter.com/pgbiz  👉🏻 LinkedIn Group - https://www.linkedin.com/groups/144491/  👉🏻 Facebook - https://www.facebook.com/PGbiz  👉🏻 Website - https://www.pocketgamer.biz  Check out more world-class speakers sharing their insights and expertise at one of our events. You can find details of our next event here - https://www.pgconnects.com/next-event