PocketGamer.biz Podcast
Unicorns, Camels, and Hogs: How Smart Ad Monetisation Saves Your App from Getting Eaten Alive
Sep 17, 2024
Patrick McSteen, an App & Game Monetisation Expert with extensive experience, joins the discussion with hosts Peggy Anne Salz and Brian Baglow. They explore how strategic ad monetisation can determine whether an app becomes a unicorn, camel, or hog. Patrick shares insights on optimizing ad revenue without hurting in-app purchases, the importance of integrating monetisation into game design, and overcoming resistance in studios. He also emphasizes leveraging user behavior data for creative ad placements that enhance engagement.
49:19
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Quick takeaways
- The podcast emphasizes the importance of rapid learning and adaptability in ad monetization to navigate the evolving mobile gaming landscape.
- Addressing biases against ad monetization is crucial for developers, as effective integration can enhance user experience while generating revenue.
Deep dives
The Importance of Rapid Learning in Ad Monetization
A crucial principle discussed is the notion that the rate of learning is paramount in the field of ad monetization. The landscape of mobile gaming is continuously evolving, making it essential for companies to swiftly adapt their strategies to stay competitive. Rapid iteration and a fail-fast mentality enable developers to discover effective monetization tactics quickly, especially when faced with rising user acquisition costs. Emphasizing this mindset allows gaming studios to experiment and innovate before financial constraints hinder their progress.
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