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Unicorns, Camels, and Hogs: How Smart Ad Monetisation Saves Your App from Getting Eaten Alive

PocketGamer.biz Podcast

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Mastering Mobile Game Ad Monetization

This chapter explores misconceptions about ad monetization in mobile games and emphasizes the need for a strategic approach. It delves into segmenting audiences to optimize ad revenue without harming in-app purchases and discusses the importance of early-stage monetization planning. The chapter also provides insights into effectively engaging non-paying users through ads and the critical role of leadership in shaping monetization strategies.

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