15min chapter

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Unicorns, Camels, and Hogs: How Smart Ad Monetisation Saves Your App from Getting Eaten Alive

PocketGamer.biz Podcast

CHAPTER

Mastering Mobile Game Ad Monetization

This chapter explores misconceptions about ad monetization in mobile games and emphasizes the need for a strategic approach. It delves into segmenting audiences to optimize ad revenue without harming in-app purchases and discusses the importance of early-stage monetization planning. The chapter also provides insights into effectively engaging non-paying users through ads and the critical role of leadership in shaping monetization strategies.

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