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PocketGamer.biz Podcast
Google Lead Shines A Light On The Top Trends In Gaming Today
Sep 10, 2024
Mariusz Gąsiewski, a leading expert in mobile gaming and apps at Google, known as 'The Insights Guy', discusses the importance of data in game development. He reveals emerging trends in casual and strategy games while highlighting shifts in revenue dynamics, particularly between the UK, Germany, and the declining US market. Gąsiewski emphasizes adapting strategies for different audiences, the rise of hybrid casual games, and opportunities in emerging markets like Brazil and Saudi Arabia, providing invaluable insights for game developers.
41:04
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Quick takeaways
- Leveraging data analytics is crucial for game developers to refine strategies, enhance user retention, and make informed business decisions.
- Emerging markets like Malaysia and Brazil present significant growth opportunities, emphasizing the need for localization and tailored content strategies.
Deep dives
The Role of Data in Game Development
Data analytics is essential in creating successful games, allowing developers to refine their strategies and understand user behavior. Marius Koshevsky emphasizes the importance of leveraging data not only for business decisions but also for achieving a balance between professional responsibilities and personal life. He shares insights on how he manages extensive data analysis while parenting five children, often dedicating late-night hours for uninterrupted focus. This narrative illustrates how integrating data into daily operations can facilitate better decision-making and time management.
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