Mariusz Gąsiewski, a leading expert in mobile gaming and apps at Google, known as 'The Insights Guy', discusses the importance of data in game development. He reveals emerging trends in casual and strategy games while highlighting shifts in revenue dynamics, particularly between the UK, Germany, and the declining US market. Gąsiewski emphasizes adapting strategies for different audiences, the rise of hybrid casual games, and opportunities in emerging markets like Brazil and Saudi Arabia, providing invaluable insights for game developers.
