Making business decisions blindly will bankrupt you and your game. But with the right data, you’re never in the dark. This week, we hand the flashlight to CEE Mobile Gaming and Apps Lead at Google, Mariusz Gąsiewski. Nicknamed “The Insights Guy,” he turns numbers into narratives that guide game devs through the emerging trends they can’t afford to ignore. In this episode, he shines a light on the latest shifts in geos, genres, and growth opportunities to give Peggy Anne Salz and Brian Baglow a clear path to the gaming industry’s next big opportunities and advice on boosting user retention and cutting marketing costs.

CHAPTER TIMESTAMPS

00:00 - Intro

01:18 - Get used to never having enough time

03:13 - Trends in the best-performing genres

08:58 - It's never one-size-fits-all

11:57 - Geos with the most growth

13:57 - Opening up to new audiences

18:57 - Affordable and profitable geos

24:59 - Double-digit revenue decline

28:43 - Growth: PC/Console vs. Mobile

37:46 - Favourite games Q&A

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