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PocketGamer.biz Podcast
Taking Snake.io to the next level and building multimedia brands with Kooapps CEO CK Wang
Aug 13, 2024
CK Wang, CEO of Kooapps and former Microsoft employee, shares his journey from tech to gaming. He discusses the milestones that propelled Snake.io and Kooapps, emphasizing community engagement and evolving player experiences. The conversation highlights the shift from hypercasual to unified casual gaming and innovative monetization strategies like in-app purchases. CK also explores the role of influencer marketing and user-generated content in shaping future games, creating a strong connection with players.
46:28
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Quick takeaways
- CK Wang highlights the evolution from hyper-casual to unified casual games, enhancing player engagement through deeper design elements and feedback.
- Kooapps focuses on brand development and community engagement, which significantly contributes to organic downloads and long-term player retention.
Deep dives
The Journey of KU Apps and Game Design Philosophy
KU Apps has made significant strides in the gaming industry, particularly through titles like Snake.io. The company initially focused on hyper-casual games but evolved to embrace a hybrid casual model, which CK Wang describes as 'unified casual.' This change necessitated a more in-depth approach to game design, incorporating elements like daily quests, live events, and detailed character progression. The shift showcases how drawing from personal gaming experiences can create a more engaging and complete product for players.
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