Kooapps is no stranger to building big brands and successful games. Its portfolio, which includes Snake.io, Piano Tiles, Pictoword and Stacky Bird, has garnered more than 450 million downloads to date.
On this week’s episode of the PocketGamer.biz Podcast, Kooapps CEO CK Wang joins host Peggy Anne Salz to discuss his journey from Microsoft to co-founding his own company, evolving out of the hypercasual space and building strong brands.
CHAPTER TIMESTAMPS
00:00 - Intro
02:43 - Microsoft Research lessons
05:38 - Snake.io anniversary
07:34 - Hypercasual to unified casual
14:05 - Snake.io monetisation strategies
17:49 - Rewarded video ads
19:49 - Building a brand
25:40 - Listening to players
28:29 - Tools for the job
32:11 - Survival tactics
36:51 - ROAS modeling
39:24 - Kooapps’ future
43:25 - Favourite games Q&A
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