Taking Snake.io to the next level and building multimedia brands with Kooapps CEO CK Wang
PocketGamer.biz Podcast
Engagement and Evolution in Game Marketing
This chapter explores strategies for sustaining player engagement and evolving game marketing practices in the gaming industry. It addresses the importance of integrating accessibility, branding, and merchandise while focusing on community feedback and innovative monetization approaches. Emphasizing the transition from ad revenue to in-app purchases, the chapter highlights the significance of quality game development and strong user connections.
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