CK Wang, CEO of Kooapps and former Microsoft employee, shares his journey from tech to gaming. He discusses the milestones that propelled Snake.io and Kooapps, emphasizing community engagement and evolving player experiences. The conversation highlights the shift from hypercasual to unified casual gaming and innovative monetization strategies like in-app purchases. CK also explores the role of influencer marketing and user-generated content in shaping future games, creating a strong connection with players.