Kooapps is no stranger to building big brands and successful games. Its portfolio, which includes Snake.io, Piano Tiles, Pictoword and Stacky Bird, has garnered more than 450 million downloads to date. On this week’s episode of the PocketGamer.biz Podcast, Kooapps CEO CK Wang joins host Peggy Anne Salz to discuss his journey from Microsoft to co-founding his own company, evolving out of the hypercasual space and building strong brands. CHAPTER TIMESTAMPS 00:00 - Intro 02:43 - Microsoft Research lessons 05:38 - Snake.io anniversary 07:34 - Hypercasual to unified casual 14:05 - Snake.io monetisation strategies 17:49 - Rewarded video ads 19:49 - Building a brand 25:40 - Listening to players 28:29 - Tools for the job 32:11 - Survival tactics 36:51 - ROAS modeling 39:24 - Kooapps’ future 43:25 - Favourite games Q&A * * * * * * * * * * * * * * * ** Let's Connect ** 👉🏻 Twitter - https://twitter.com/pgbiz 👉🏻 LinkedIn Group - https://www.linkedin.com/groups/144491/ 👉🏻 Facebook - https://www.facebook.com/PGbiz 👉🏻 Website - https://www.pocketgamer.biz Check out more world-class speakers sharing their insights and expertise at one of our events. You can find details of our next event here - https://www.pgconnects.com/next-event