Run a Profitable Gym

You know that problem client needs to go—so how do you solve the problem without misery?In this episode of Two-Brain Radio, Chris Cooper explains how you can set up referral partners who will be able to help the clients you can't. With this network in place, you'll be more likely to offload clients you don't want so you can focus on your best clients.If you don't have a plan, you're likely to get angrier and more frustrated with your worst clients, then eventually blow up. That's bad for you, the client and the business.To get ahead of issues, listen to this show,  then take action. When you determine a client is a bad fit for your gym, you'll have a plan in place.LinksSeed Clients and Weed ClientsBook a CallGym Owners United group1:45 - Referring bad fits elsewhere3:50 - Finding referral partners in your town7:21 - Learning from a mistake

You might feel like you need every single client at your gym.But the truth is that subpar, unpleasant clients will prevent you and your staff from doing great work with A+ clients.Today, Chris Cooper will explain why you don't need "bottom feeders" and how to prevent them from taking up space in your business. You can still serve them—by helping them find a different place to train. By allowing only the very best clients into your gym, you'll create an environment everyone will love, and your stress levels will drop dramatically.LinksBigger Isn't Better (and It Might Be Way Worse)Seed Clients and Weed ClientsGym Owners UnitedBook a Call0:54 - The Goldfish5:00 - Bigger isn't better9:45 - Dealing with clients who don't fit12:20 - Finding referral partners

That contract you found on the internet and altered for your gym—it might not hold any weight. Worse, it could get you in big trouble with the law. Most gym owners don't know it, but membership contracts must be carefully crafted to ensure they fall in line with local standards designed to protect consumers. If your contracts fall outside those standards, you could be at great risk.On today's episode of Two-Brain Radio, gym owner and lawyer Matthew Becker of Gymlawyers.com returns to discuss differences in state laws and how you can make sure your contracts are up to code. Listen, then take action to reduce your risk. And if you're lost when it comes to evaluating your contracts, Matthew can help.LinksGymlawyers.comBook a CallGym Owners United group2:42 - Do you really need a written contract?3:28 - State laws on prepaid membership contracts for gyms7:05 - What needs to be in your contract?12:19 - Cancellation and refund policies14:04 - The buyer's-remorse clause16:32 - Differences in contract laws between states21:32 - How do you start figuring this out for your gym?24:35 - Penalties for illegal contracts

When gyms start making more money, their owners often don't think about paying themselves more. But your business exists to serve you, and you deserve to earn a good living from your gym.On today's episode of Two-Brain Radio, Chris Cooper offers four reasons to charge more at your gym, and then he provides five ways to give yourself a raise.  Two-Brain exists to help you make more money from your business so you can change more lives. If you're struggling to pay your bills and never get home in time to see your family, you'll have nothing left for your community. Pay yourself what you're worth, then devote your extra time and energy to serving others.LinksGym Owners UnitedBook a Call0:35 - Reasons to charge more at your gym5:10 - Why you should give yourself a raise6:50 - How to make sure your income grows as your gym grows11:50 - How to use your new income

You might think setting up an LLC for your gym is enough—but it might not be. In fact, you might be doing five things—accidentally or on purpose—that severely limit your corporation's ability to protect you.For example, if you use your corporation's bank account as your personal piggy bank, you'll find yourself personally vulnerable in the event of a lawsuit. No operating agreement? No protection. Cut corners with paperwork? You're at risk.But you can prevent the ability of litigators to "pierce the corporate veil" by following Matthew Becker's advice. Becker is the owner of Gymlawyers.com and Industrial Athletics in Pittsburgh, Pennsylvania. In this video, he details the five ways gym owners kneecap their corporations and increase their personal risk. Watch, then take Matthew's recommended steps to protect yourself and your business.LinksGymlawyers.comGym Owners UnitedBook a Call1:57 - What is an LLC and what does it do for gym owners?4:07 - Operating agreements7:22 - Distributions10:42 - Taxes12:18 - Commingled funds14:40 - Lack of formality18:56 - Recap

Clients stay with your business for two main reasons: They're solving the problem that brought them to you and they're enjoying the process. So how can a business owner ensure both of those things are happening for every client in the gym?In today's episode of Two-Brain Radio, Chris Cooper shares some tips from gym owner and Certified Two-Brain Mentor Jeff Jucha. Listen and learn how to deliver a successful, personalized program that will guarantee client success and happiness. LinksDelivering a 10-out-of-10 Experience Book a callGym Owners United group1:26  - Figuring out each client's "10 out of 10" experience5:03 - How to deliver that experience7:32 - Checking in with clients regularly9:44 - Converting this experience into long-term retention

Partnerships: They can be great. But they can also cause you to lose money and time.In this episode of Two-Brain Radio, Chris Cooper lays out the three levels of partnership that will tempt gym owners. For each level, Chris will tell you exactly what to do, and he'll provide examples of common mistakes entrepreneurs make.Listen, then use this info to ensure any partnership you make provides you with a clear investment on your money and time investment.1:47 - Risks of partnerships2:45 - The first level of partnership4:55 - The second level of partnership7:40 - The third level of partnership10:40 - Mistakes and examples16:39 - Chris's basic rules for partnerships

Are you struggling to hire at your gym? Chris Cooper has the answer.First, maybe you're trying to fill the wrong roles. Chris will tell you which hires to prioritize so you offload the right tasks while ensuring clients still get the service they want. Then, Chris has four simple steps to finding coaches:1. Hire from within.2. Hire the best in town.3. Find the "future best."4. Advertise.Listen for important details on each strategy and you'll never struggle to fill the holes at your gym.0:56 - Step 02:45 - Step 14:57 - Step 27:24 - Step 39:40 - Step 4

Can a virtual assistant help a gym owner? Yes—but only if you follow the right process.Two-Brain founder Chris cooper lays out seven steps to hiring a great VA and five steps for A+ onboarding in this episode of Two-Brain Radio.A VA can take a lot of work off your plate, but only if you find the right person and train them to do things exactly the way you want. If you hire the cheapest person and then toss them into the pool, they'll sink and you'll be stuck correcting and micromanaging.To reclaim your time and grow your business with a VA, follow Chris's plan.Two-Brain clients: Assistantly is now in the Marketplace. Check it out through the Two-Brain App.0:30 - What are VAs and what are some common hiring mistakes?2:00 - Seven steps to hiring a VA7:40 - Two-Brain and Assistantly9:40 - Five steps to onboarding a VA

Ronan Mahon, owner of Movement Fitness in Dublin, Ireland, placed his gym on all three Two-Brain Business sales leaderboards in July. He booked a ton of appointments, had a 100 percent show rate and closed a huge number of sales.After closing three sales on the day of this interview, Ronan took a few minutes off to share his secrets with host Mike Warkentin. An experienced salesperson from his days before he was a gym owner, Ronan lays out all the tweaks he's made to his sales process. He combines automation with personal touches to produce results, and he also does something few others do: He sells on the phone rather than in person.Some will say this doesn't allow him to engage people face to face, but Ronan explains that a phone connection allows him to contact leads at warp speed and close sales in fewer than 15 minutes.Links"Should You Hire an Ad Agency for Your Gym?"Bob Burg's conversation starters1:01 - Sources of leads3:45 - Starting to sell on the phone8:08 - Speed of response8:56 - Sales tips and techniques14:57 - Client avatars, qualification and the client journey18:49 - Upselling, intros and value24:39 - Sales stats and a phone-close example30:42 - How to get better at marketing