The New Breed of Coaches (and Why Owners Love Them)

A good coach starts and ends the class on time and teaches the air squat well.

A great coach does those things and much more: They close sales through no-sweat intros. They follow your coaching principles but bring their own expertise and personalities to the floor. They create content and build authority as experts in their field.

At least, the ones who complete the Two-Brain Coaching course do.

Here, course creator and mentor Mike Watson joins Two-Brain mentor and Two-Brain Coaching co-founder Josh Martin to talk about how the course benefits coaches and gym owners alike.

Links:

Two-Brain Coaching
Incite Tax
Gym Owners United

Contact:

mike@twobraincoaching.com

Timeline:

3:05 – Rockstars of the Two-Brain Coaching course.

7:55 – What is a Module 1 coach?

10:45 – Preparing coaches to handle No-Sweat Intros.

18:57 – Helping coaches find and hone their niches.

22:44 – Coaches’ homework: content creation. 

25:07 – How to get coaches to create content.

30:11 – Getting third-party insight. 

32:14 – Bringing the benefits back to the gym — and making other coaches better, too.

36:28 – Developing a cohesive approach among your staff.

41:00 – Building confidence.