Today on “Run a Profitable Gym,” Two-Brain Business founder Chris Cooper breaks down the four types of business mentorship available to gym owners and explains why one-on-one mentorship delivers the best results. He also dives into the pros and cons of masterminds, group coaching and roundtables, revealing what works—and what doesn’t—for gym owners at different stages of growth.Two-Brain Business delivers one-on-one mentorship: Your mentor will help you set goals and develop a plan to accomplish them, and you'll receive all the accountability and assistance you need to take action. A mentor will help you score quick wins, learn to focus, grow your gym and improve your lifestyle.When Two-Brain mentees reach $100,000 in annual earnings, they gain access to a mastermind group full of high-level mentors and elite gym owners who provide peer support, networking, brainstorming and experienced-based advice. This group meets four times a year in person, and outside subject-matter experts are brought in to provide coaching on specific aspects of entrepreneurialism.Tune in if you’re ready to make faster progress, avoid costly mistakes and use your gym to build the life you’ve always wanted! LinksGym Owners UnitedBook a Call  00:43 - Mentorship and coaching04:51 - 1-on-1 mentorship at Two-Brain7:40 - Masterminds: pros and cons12:13 - Group coaching: pros and cons16:26 - Roundtables: pros and cons20:17 - Choosing the right model

Hari Singh, owner of CrossFit NYC and a veteran in the fitness industry, shares his innovative approach to integrating Hyrox training as a new revenue stream. He discusses how this addition has enhanced member experience and filled previously dead hours. Hari also delves into logistical aspects like program setup, pricing strategies, and effective marketing to attract both members and newcomers. He highlights the importance of mentorship for gym owners, especially in navigating challenges like the pandemic.

Discover what sets high-earning gyms apart from the rest. Learn how top gym owners over-deliver on services and creatively adjust their offerings to maximize revenue. Explore the significance of high-ticket services like personal training and the benefits of mentorship in building systems for predictable growth. Gain insights into client retention strategies, revealing impressive statistics that highlight effective marketing and streamlined operations. Tune in to unlock actionable tactics for boosting your gym's revenue!

In 2022, Indiana gym owner Vel Bates attended the Two-Brain Summit and left with a new mindset that transformed his business. In this episode of “Run a Profitable Gym,” Vel shares how the welcoming community and actionable advice shared at the event helped him take the leap into mentorship. He details the changes he’s made with the help of his mentor, Peter Brasovan,  such as cleaning up systems and building marketing funnels, and how the adjustments have improved his confidence and his revenue. Vel has since made the Top 10 leaderboard for marketing and sales metrics, a testament to his growth as a gym owner.If you’re a gym owner who wants to make positive changes in your business, come to the 2025 Two-Brain Summit. Tickets are $300 off through Jan. 31. Get them via the link below.LinksTwo-Brain Summit TicketsGym Owners UnitedBook a Call  01:18 - Not a client? Why attend?02:54 - Why sign up for mentorship?05:45 - What mentorship did for Vel’s business09:21 - Mentors hold you accountable11:39 - No. 1 reason to go

The 2025 Two-Brain Summit will inspire and equip fitness professionals to make a difference in their clients’ lives—in other words, to Help Best.In this episode of “Run a Profitable Gym,” Chris Cooper provides a sneak peek into this year’s summit for gym owners and coaches, happening June 7-8 in Chicago.He walks through the action-packed itinerary, starting with morning workouts featuring Rogue equipment and coaching from Jason Khalipa and other top pros. Coop also runs through the workshops that will happen in two rooms—one for owners and another specifically for fitness coaches.Special guests will include Joey Coleman, bestselling author of “Never Lose a Customer Again,” and Jonathan Goodman, owner of the Personal Trainer Development Center and author of the newly released book “The Obvious Choice.” Also taking the stage are Mayhem Nation and Bill Parisi of Parisi Speed School, as well as several of Two-Brain’s elite mentors.On the coaches side, Khalipa and the NCFIT crew have 2.5 hours to get trainers moving in a hands-on, high-energy coaching workshop.Tune in to hear the full schedule. Then use the link below to get your tickets before prices go up on Feb. 1.LinksTwo-Brain Summit TicketsGym Owners UnitedBook a Call  0:59 - This year’s theme2:56 - What to expect 6:24 - Owners: speakers & workshops18:36 - Coaches: speakers & workshops 25:31 - Why bring your coaches?

Today on “Run a Profitable Gym,” Two-Brain founder and CEO Chris Cooper shares his top book recommendations for gym owners in 2025. He unpacks the lessons he learned from these titles and how he applied them to grow his gym and his other businesses.Remember, it’s not how many books you read that matters; what matters is that you put what you learn into action.Ready to learn and take action to grow your gym? Check out Chris’ suggested reading list below: - “The Mountain Is You” by Brianna Wiest- “The Courage to Be Disliked” by Fumitake Koga and Ichiro Kishimi- “High Road Leadership” by John C. Maxwell- “Tribalnomics” by Justin Garcia- “Be the Unicorn” by William Vanderbloemen- “10x Is Easier Than 2x” by Dan Sullivan and Dr. Benjamin Hardy- “The Obvious Choice” by Jonathan Goodman- “The Road Less Stupid” by Keith J. Cunningham- “The Golden Hour” by Chris Cooper LinksGym Owners UnitedBook a Call  01:24 - Books 1 and 205:53 - Books 3 and 411:24 - Books 5 and 614:16 - Books 7 and 819:05 - “The Golden Hour” by Chris Cooper

Jonathan Goodman, author of “The Obvious Choice,” knows what it takes to keep clients around—and it’s not long-term contracts.Today on “Run a Profitable Gym,” Two-Brain CEO Chris Cooper talks with Jonathan about why trust is more valuable than credentials and how creating meaningful connections with clients leads to sustainable success.Jonathan shares how to transform short-term programs into lasting commitments through quick wins, thoughtful storytelling and genuine connection.He also explains why gym owners should focus on delivering real-world results instead of chasing social media fame, and he reveals why great coaching will always outshine AI and automated solutions.This episode is packed with practical advice to help gym owners grow their businesses while delivering life-changing results. Tune in to hear Jonathan’s actionable insights for making your gym “The Obvious Choice.”  Links"The Obvious Choice"Gym Owners UnitedBook a Call  01:21 - Why write "The Obvious Choice"?05:54 - Understand the games out there18:24 - A better way to operate21:50 - Getting new clients hooked31:16 - Teaching with storytelling

The Intramural Open is a key retention tactic at Brian Foley’s gym, Activate in Ireland. In this episode of “Run a Profitable Gym,” Brian shares how the event makes his clients three times more likely to stay another year, driving significant indirect revenue. The Open also directly boosts his gym’s revenue in late winter through pre-competition skill work and retail sales. Brian breaks down strategies for creating an unforgettable event that builds community without burning out your staff—such as celebrating members throughout the Intramural Open and delegating responsibilities among coaches and team captains.His top tips for a successful Intramural Open? Make it fun and inclusive and follow the steps in Chris Cooper’s 2025 Intramural Open guide.The guide lays out exactly how to run the event, generate revenue and improve retention. New for 2025: Coop's even programmed workouts so you can plan way ahead. Get your free copy via the link below. LinksIntramural Open GuideGym Owners UnitedBook a Call  02:03 - The Intramural Open and revenue07:24 - Goal-setting sessions09:24 - Leaving an impression15:02 - Avoiding stress17:18 - Top tips for a successful Intramural Open

Imagine hosting an unforgettable event that strengthens community ties and boosts your gym's revenue. Discover how the Intramural Open fosters competition while encouraging peer support. Learn about assembling teams, scoring methods, and activities designed to engage gym members. This event not only retains clients but also generates income through entry fees and merchandise. Plus, find out how to make clients feel celebrated, motivating them to continue their fitness journey with you for another year.

The ownership group of The Tribe tripled owner earnings—and the quartet did it without frantically dumping new members into the business.In this episode, host Mike Warkentin sits down with Andi and Ed Conway—who co-own The Tribe along with Nick and Chelsea Vera—to learn how they increased revenue and profit while consistently serving about 160 members. The Conways share how their Two-Brain mentor, Storm Strout, guided them to increase their average revenue per member (ARM) by eliminating discounts, raising rates and introducing an on-ramp program. Other secrets to their growth: focusing on coach development and defining ownership roles and responsibilities.And The Tribe isn’t done growing: Its owners plan to boost revenue even further in 2025 by focusing on personal training and high-value clients.Tune in to hear practical tips for increasing your gym’s profit without adding more members.LinksGym Owners UnitedBook a Call  01:06 - What changed over the past 3 years03:51 - Getting through the fears8:50 - Events throughout the year16:11 - 2025 net owner benefit goal20:26 - Multiperson gym ownership