Run a Profitable Gym

Tired of wearing every hat in your gym? AI can handle repetitive tasks so you can focus on the work only you can do. Today on “Run a Profitable Gym,” Chris Cooper explains how gym owners can use artificial intelligence to automate their businesses without losing the human touch that gyms need. He walks through the three-step process of systemize, optimize, automate—explaining that many gym owners fail to use AI successfully because they’re trying to automate broken or undefined processes.Once solid systems have been optimized, gym owners can use AI for basic customer service, habits coaching, inventory management and similar tasks, which frees up their time for high-value work.Coop also shares specific tools Two-Brain gyms are already using, from Garmin Clipboard for tracking athlete data to ManyChat for nurturing leads.Check out the full episode to learn which tasks to automate first in your gym so you can start buying back your time.  LinksGym Owners UnitedBook a Call  3:02 - AI for ops and systems8:05 - AI for inventory management15:21 - AI for habit-based coaching18:37 - AI for marketing & brand25:38 - Massive opportunity for gym owners29:39 - Culture, community & identity

What if one simple daily habit could help you grow your gym?In this episode of "Run a Profitable Gym," Chris Cooper invites you to join him in his Golden Hour—a daily routine that grew his gym and other businesses.  This business-building hour is structured with the GOLDEN acronym:- Go to a place where you can focus.- Open your mind with a brain dump.- Lead with marketing reps.- Do your big projects.- End at the hour.- Next steps.Chris details each component and provides specific examples, from creating content on Monday to mining leads on Thursday.Tune in to see the exact process that's helped top Two-Brain gyms grow 32 times faster than the industry average.Then get your free copy of “The Golden Hour” by Aug. 8, 2025, via the link below—and use it to transform your business.Links"The Golden Hour"Gym Owners UnitedBook a Call  5:13 - Get the free book on Amazon6:11 - GOLDEN acronym breakdown12:21 - Big projects vs. marketing reps18:10 - Real wins from gym owners23:05 - Why gym owners need hope

Overwhelmed by business advice and the mountains of fix-your-gym resources?That's common, and overwhelm kills action. To help, Chris Cooper walks through six of his books for gym owners and helps you choose the one that will help you get big-time results today. 👉 You can even get the book you need for free between Aug. 4 and 8, 2025.Maybe you need “Gym Owners Handbook” to help you systemize operations or “The Golden Hour” to build the daily habits that grow your business.If your business is already operating at top speed, it might be time to focus on your coaching with Coop’s newest book, “Help Best.” Or maybe you want to build wealth—your resource is "Millionaire Gym Owner."Don’t read dozens of books and sit on your knowledge. Instead, read the one book you need right now and turn that knowledge into gym growth.Pick your book and download it for free Aug. 4-8, 2025.Links“Start a Gym”“Gym Owners Handbook”“Millionaire Gym Owner”“Founder, Farmer, Tinker, Thief”“The Golden Hour”“Help Best”Gym Owners UnitedBook a Call  0:01 - What book do you need right now?2:13 - Books on running a gym9:22 - A book to help you take action16:29 - A new book for coaches23:59 - How to get these free books

Most gym owners struggle to close in just half of sales consultations. Korey Schindler closes at a 93 percent clip.In this episode of "Run a Profitable Gym," Korey, co-owner of Impact Fitness in Florida, reveals how he achieved his incredible close rate by following up with leads 381 times in one month. His efforts produced 44 sales consultations and 41 new members.Korey breaks down the process he follows to turn cold Facebook leads into paying clients: He follows up with lightning speed, relies on script-based conversations—which he still rehearses even with 10 years of sales experience—and uses a systemized consultation process.He also shares how Two-Brain mentor Nick Habich helped him discover he didn't need better closing skills; he actually needed more leads to supercharge his sales engine. This realization pushed Korey to set up the lead ad system that's now driving record revenue in his gym.Tune in for the step-by-step process that put Korey on Two-Brain's sales and marketing leaderboards, plus scripts and strategies you can implement today.LinksGym Owners UnitedBook a Call  1:02 - No. 1 reason for A+ sales metrics6:22 - How Korey gets leads to book9:49 - How Korey gets leads to show13:02 - How Korey closes21:58 - The value of mentorship

Every month, Two-Brain founder Chris Cooper shares real gym data and actionable tips from top performers. In July 2025, it's all about marketing excellence.Today on “Run a Profitable Gym," Chris presents the leaderboards for three key marketing metrics that tell you if your sales funnel is leaky or locked down: Set rateShow rate Close rateInstead of just buying more ads, these Top 10 CEOs refined their systems so more leads booked appointments, more prospects showed up and more people committed to memberships.Six gyms made all three leaderboards, proving their marketing systems are A+.From logging 400+ monthly follow-ups to rehearsing every sales consultation, our leaders share their secrets. Chris reveals exactly how these world-class gyms filled their calendars with No Sweat Intros, nurtured leads so they actually walked through the door and closed sales using the Prescriptive Model.Tune in to for practical tactics you can use today to tighten your gym’s marketing and sales processes.LinksGym Owners UnitedBook a Call   3:04 - Set rate leaderboard4:10 - Show rate leaderboard5:56 - Close rate leaderboard6:56 - What excellence in marketing means9:26 - Lead-nurture strategies12:33 - Product-market fit

Tired of watching small mistakes drain your gym's profits? Here's how to stop paying the “dumb tax” once and for all.In this episode of “Run a Profitable Gym,” Chris Cooper explains how seemingly small business mistakes compound into million-dollar losses over time. More importantly, he tells you how to stop making these gym-sinking errors.Coop presents three types of mistakes that destroy gym profitability:Compounding problems get worse over time. Example: hiring without proper training systems.Delaying problems punish you for procrastinating. Example: avoiding necessary price increases.Mounting problems are fueled by the increasing momentum of repeated errors. Example: dumping more members into a gym with a broken pricing model.Chris also gets brutally honest about his own expensive mistakes as a gym owner, and he calculates the real cost of inaction and poor systems so you can see how errors affect P&L statements.Tune in for the full breakdown and then take action before profit-killing mistakes put you on the path to bankruptcy.LinksGym Owners UnitedBook a Call  0:01 - Intro1:39 - Compounding problems7:59 - Delaying problems11:43 - Mounting problems14:58 - What’s the cost of change?

Most gyms don’t fail because of one big disaster. They fail because of small, repeated mistakes that drain money, energy and time until the owner burns out.In this episode of “Run a Profitable Gym,” Two-Brain founder Chris Cooper explains how to spot and avoid common mistakes in your gym—in other words, how to stop paying the “dumb tax.”From undercharging to chasing the wrong metrics, Coop shares how he paid the dumb tax in his own gym and learned some tough lessons.He explains how to replace guesswork with clear data, build pricing and systems that work, and make decisions that increase revenue instead of eroding it.Ever feel like you’re working harder and harder but never getting ahead? This episode will show you how to break the cycle and start building a sustainable, profitable gym.  LinksGym Owners UnitedBook a Call  0:52 - What is the dumb tax?3:47 - Always chasing more clients4:34 - Undercharging and discounting6:18 - Confusing the model with the method8:09 - How to avoid the dumb tax

In this episode, gym owner and CrossFit Games athlete Bryce Broome shares how he built a profitable, systemized gym that lets him take regular time off to travel, train, compete and recharge.In fewer than two years, Bryce has developed a team that handles day-to-day operations when he’s away—without sacrificing client care or profitability.He explains how business planning with a Two-Brain mentor set his gym up for success from Day 1: Before opening, he planned for staffing costs and scalability, identified his ideal culture, and hired staff who aligned with that culture. The result? A gym that pays him well and gives him time to enjoy life outside it. Proof: Bryce did this interview while on vacation, and he'll be taking more time off to compete in the CrossFit Games at the beginning of August.Tune in to hear Bryce’s story and find out how you can start building a business that allows you to live the life you want.LinksGym Owners UnitedBook a Call  1:20 - Breakdown of Bryce’s gym10:45 - Providing careers for staff15:22 - The value ladder exercise19:17 - How Bryce takes regular vacations28:05 - Advice for other gym owners

Stop wearing every hat in your gym. It’s time to move from coach to owner.In this episode of “Run a Profitable Gym,” Chris Cooper shares the exact steps gym owners can take to reclaim their time, take regular vacations and build businesses that run on systems. He walks you through the process of “climbing the value ladder,” aka buying back your time:- Identify the roles you fill.- Calculate the replacement cost for each role.- Write step-by-step instructions for each role.- Delegate roles from lowest to highest value.- Take time off to test the system.- Identify problems and upgrade instructions so they're perfect.Coop also explains how to coach and evaluate staff and why gym owners often mistake poor systems for “people problems.”Tune in for the full playbook, then apply it and put it to the test by finally taking some time off.LinksGym Owners UnitedBook a Call  0:48 - The steps to take time off2:57 - How Coop climbed the value ladder4:26 - Get the systems out of your head8:45 - Activate your staff11:52 - Is it a people or process problem?

If you’re not regularly sitting down with your clients to talk about their goals, you’re leaving money on the table.In this episode of “Run a Profitable Gym,” gym owner and chiropractor Dr. Brian Strump shares how quarterly Goal Review Sessions became one of the most effective tools in his gym for increasing retention, referrals and average revenue per member.Brian walks through exactly how his team at Live Active Charlotte uses these short conversations to keep clients engaged, identify new opportunities to help them, and increase gym revenue without running ads or pushing sales.He also breaks down how he tracks key metrics and gets buy-in from his staff.Tune in to hear the full breakdown, then implement goal reviews and watch what happens to your gym’s revenue and your clients' results.  LinksSemi-Private Launch PlaybookGym Owners UnitedBook a Call  1:05 - Why use goal reviews?8:53 - Impact on gym metrics13:42 - When to do goal reviews18:56 - Goal reviews help clients23:50 - Brian’s No. 1 tip for gym owners