Marketing Excellence: How Top Gyms Get Leads to Book, Show and Buy

Every month, Two-Brain founder Chris Cooper shares real gym data and actionable tips from top performers. In July 2025, it's all about marketing excellence.

Today on “Run a Profitable Gym," Chris presents the leaderboards for three key marketing metrics that tell you if your sales funnel is leaky or locked down: 

• Set rate
• Show rate 
• Close rate

Instead of just buying more ads, these Top 10 CEOs refined their systems so more leads booked appointments, more prospects showed up and more people committed to memberships.

Six gyms made all three leaderboards, proving their marketing systems are A+.

From logging 400+ monthly follow-ups to rehearsing every sales consultation, our leaders share their secrets. Chris reveals exactly how these world-class gyms filled their calendars with No Sweat Intros, nurtured leads so they actually walked through the door and closed sales using the Prescriptive Model.

Tune in to for practical tactics you can use today to tighten your gym’s marketing and sales processes.

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3:04 - Set rate leaderboard

4:10 - Show rate leaderboard

5:56 - Close rate leaderboard

6:56 - What excellence in marketing means

9:26 - Lead-nurture strategies

12:33 - Product-market fit