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So you've got a successful gym business. You're paying the bills and making a nice profit, too. Time to start another business and double your money! — Hold on a sec.
Chris Cooper is no stranger to starting businesses, and in his original book, "Two-Brain Business," he describes your first business as the cornerstone to a larger platform that you can build.
But what he didn't mean was to go open a coffee shop, pizza joint or even a yoga studio.
Here, Coop offers guidance on when to start a second business — and what that second business should be.
Links:
Gym Lead Machine
Forever Fierce
Gym Owners United
"Two-Brain Business"
"Founder, Farmer, Tinker, Thief"
"Gym Owners Handbook"
Two-Brain Coaching
Two-Brain Programming
Timeline:
0:36 – Why Coop is rewriting “Founder, Farmer, Tinker, Thief.”
2:11 – Why most gym owners should not start a brand-new business.
4:54 – The key middle ground.
6:03 – Why Chris started Two-Brain Coaching.
8:37 – Why Chris started Two-Brain Programming.
13:29 – The question you need to ask yourself before you start another business.
15:48 – What Chris is working on now.