How to Deal With the Copycat Gym Down the Street

What do you do when the gym down the street undercuts you on prices? Or opens a location a hop and skip from your front door? Or steals your best ideas?

Celebrate, says Chris Cooper.  Competition is just an opportunity.

An opportunity to be the A-plus service and get the clients who graduate up to your gym after stagnating with the B-minus service. An opportunity to get the best clients while the lesser competition gets the ones who're out for a discount. An opportunity to differentiate yourself and be better.

Links:

Driven Nutrition
Arbox
Gym Owners United

Timeline:

1:05 – The kind of competition you want.

4:53 – The goldfish scenario.

7:41 – Why you shouldn’t worry about copycats.

9:26 – An opportunity to be different.

10:24 – An opportunity to be the best.

14:16 – Why you need competition.