Run a Profitable Gym

9Round, F45, Orangetheory, Anytime Fitness and other franchises; CrossFit affiliates; jiu-jitsu, karate and MMA facilities; bodybuilding and personal training gyms; yoga and Pilates studios—Two-Brain can help all of them.In this episode, Chris Cooper lays out exactly how Two-Brain uses one-on-one mentorship to help each gym owner grow their unique business. While the exact mentor-recommended growth tactics might differ slightly when implemented in each business, the principles behind them don't change. First, we systemize everything. Then we focus on key metrics:1. Client head count2. Average revenue per member3. Length of engagement4. Return on investment5. Effective hourly rate 6. Net owner benefitWe also track important marketing metrics: leads, set rate, show rate and close rate.After that, we focus on optimization and then growth—helping a gym improve its metrics fast. The result: Strong, stable businesses with owners who are able to live the lives they want.Links"How to Make $100,00 Per Year With 150 Clients"1:00 - Systemizing any business2:30 - Metrics for gyms3:25 - Optimizing a business6:55 - Scaling a business

A kids program is a great way to add revenue to your gym–but many gym owners don't know how to fill fitness classes for children. Chris Cooper has nine ways to do it.Just a few examples: Invite a kids team for a workout.Host a birthday party.Ask current clients to bring their kids' friends.Chris has six more doses of rocket fuel for your kids program. Listen, then take action to add or improve a key revenue stream at your gym.1:00 - Tactics 1-912:55 - Recap

Selling supplements in your gym has changed a lot in the last few years. So how do you navigate the current market and begin selling supplements with low risk?On today's episode of Two-Brain Radio, Chris Cooper is joined by Mike Shelly from Thorne. They discuss the landscape of nutritional supplementation, the best supplements for gyms to sell, and how to get started with retailing using Thorne and Two-Brain tools and tactics.*Gut health microbiome swipe is patent pending.LinkTo get the guide Chris mentions in this show, join the Gym Owners United Facebook group and click here.00:39 - Who is Thorne?03:08 - Perception of supplements in the gym space05:13 - Three challenges gym owners face 14:06 - "How much inventory?"17:14 - Taster nights and how much to stock19:37 - How to recommend supplements as a coach24:59 - Demonstrating quality and trust to your clients28:07 - The future of health testing with Thorne

“Hey, Coop, can you tell me how your lead-nurture process works at Two-Brain?” This question prompted Chris Cooper to pull back the curtain and explain exactly how he built his business through conversations. You can use the same process to build your gym, too.Listen as Chris lays out four simple steps to using conversations to get more gym clients. Bonus: You can use a similar approach to increase your retention and re-engage departed members.Chris used content marketing to build the largest gym-mentorship business in the word, and all his secrets are on display for you. Listen, learn, then start the conversations that will grow your business.LinksGrowth ProgramTinker Program2:53 - Bridging the gap between awareness and commitment in 4 steps6:30 - Bob Burg's 10 conversation starters10:14 - Conversations that increase retention11:20 - Reacquiring departed clients12:59 - The Authority Ladder

"We are in the business, you and I, of changing lives. If somebody comes into your gym and leaves a month later, they have not changed their life."Two-Brain founder and gym owner Chris Cooper said that, and  if you're a coach, trainer or fitness entrepreneur, you know it's true.So how do you measure "lives changed?" And how do you make greater changes in the lives of clients? The key: increasing retention—or length of engagement (LEG). The longer you keep clients, the more their lives will be changed. And your gym will benefit, too.To help you, Chris has a simple way to track length of engagement, as well as tips for increasing it. Listen, take action, change lives and build a thriving business.0:41 - Changing lives through retention6:23 - Driving retention up14:27 - Tracking metrics and calculating LEG

It's nice to think you could run a business without making any mistakes. But that's just not the case. Luckily, Two-Brain Business has a team of experienced mentors who share the mistakes they've made so other gym owners can avoid them.In today's episode of Two-Brain Radio, Chris Cooper shares stories and advice from a handful of mentors on the Two-Brain team. He takes you through the most common mistakes that gym owners make, then he explains how to fix them and ensure they will never happen again.0:40 - Two-Brain mentor Kenny Markwardt: mistakes are unavoidable2:04 - What to do when you've made a mistake5:05 - Two-Brain COO Amber Cooper: hiring "friend employees"9:29 - Kenny Markwardt on backsliding13:51 Two-Brain mentor Colm O'Reilly: managing the cost of failure

Gym owner Chris Thacker reached over $1 million in gross revenue, but he had a problem: An expansion came with increased expenses, and Thacker was struggling to keep on top of the mounting bills. He wasn't paying himself what he was worth, either. So he called Two-Brain Business. With Two-Brain's guidance, Thacker got rid of discounts on training, shored up his service, increased his rates and ensured he was getting ROI on his expenses. Now with a longer onboarding process, and the addition of group coaching, the gym is running like a top and Chris is finally paying himself a good salary. To help you do the same thing, Chris will pull back the curtain and tell you exactly how he turned his business around to create the life he wants for his family.1:16 - The structure and history of The L.A.B. Gym16:22 - Rent, wages and scaling back25:54 - Working with a mentor33:34 - The steps to profitability39:54 - Goal reviews and retention49:34 - The value of mentorship and the future of The L.A.B.

You're making good money at your gym. You have great client retention and a solid headcount. Things are going well. So what now?In today's episode of Two-Brain Radio, Chris Cooper helps you scale beyond your current gym. He discusses how to prepare your team to run your gym without you so you can tackle your next endeavor.  Chris also takes you through your options as an entrepreneur. Expand your gym? Open a second location? Start another business entirely? Once your gym's success has given you freedom, the future is up to you. This is what we call "Tinker Phase" in Two-Brain, and we have a program designed to help you find your full potential as an entrepreneur.LinkTinker Phase Mentorship0:51 - Options beyond your current gym01:48 - Testing the resilience of your gym03:00 - The key to long-term success09:09 - A business owner's three points of leverage15:14 - How to level up your staff

Can Two-Brain Business help gyms outside the U.S. and Canada? Yes!Two-Brain is the largest gym mentorship company in the world and has helped over 2,000 gyms all over the globe. We have  clients in Sweden, Norway, Denmark, Australia, New Zealand, France, Ireland, the U.K., Chile, Brazil, United Arab Emirates, Taiwan, Japan and many other countries. Two-Brain also has multilingual mentors in a host of different countries. The main thing Chris Cooper has learned by helping business owners around the world: Some things translate and others don't. For example, rent rates might be different in Copenhagen and Sydney. But the concept of getting  maximum return on investment for your space is universal. So mentors always start with sound universal principles and then tailor exact business-building tactics to each unique gym.  In today's episode, Chris discusses how Two-Brain analyzes data to determine universal best practices a mentor can use to help individual gym owners all over the world, regardless of their currencies, customs or local situations. Listen to find out how Two-Brain can help you build your fitness business—wherever you are.LinksTwo-Brain Map: current mentorship clients0:33 - Whirlwind Two-Brain international tour2:24 - COVID adaptations worldwide3:06 - Creating systems with a global perspective3:37 - The Two-Brain Map5:07 - Mentors from around the world6:14 - All gyms worldwide: similarities and differences8:52 - Testing new systems in global markets

You want your business to run like a well-oiled machine—whether you’re there or not. But you can’t do that if the systems that keep the machine running are all in your head.In today’s episode of Two-Brain Radio, Chris Cooper shares a valuable lesson from 2020 Summit speaker and retired Navy SEAL Jocko Willink: Discipline equals freedom. The secret to generating more revenue in your gym isn’t raising rates or getting more clients. It’s discipline. It’s having systems and standards in place that staff and clients can understand. These rules will solve problems for them in the long run and leave very little room for mistakes. Instead of frustration, you'll have freedom.To ensure your gym runs exactly how you want it to run, listen to today’s episode and start focusing on discipline.Links"How to Make $100,000 Per Year With 150 Clients"01:11 - The problem with keeping your business in your head05:44 - Six reasons you're not making money08:44 - Fixing these problems through self-discipline10:51 - How to start laying out standard operating procedures14:59 - Stress-testing your systems and procedures18:15 - Using new freedom to grow your business