So you've got a strong gym business. Maybe you've opened a second or even a third location — and now you want to go even bigger. How do you turn a couple home-spun gyms into a fully scaled operation taking your town by storm?

It's simple. Literally.

Here, Two-Brain founder Chris Cooper explains how simplicity is key when scaling up your business and exactly what steps to take before you expand.

Links:

Gym Lead Machine
Forever Fierce
Gym Owners United

Timeline:

2:07 – What successful franchisors have in common.

7:14 – How to scale up your business.

8:59 – Who not to hire. 

9:36 – Systemize your operations. 

10:00 – Systemize your sales process.

11:12 – Systemize your marketing. 

12:57 – Scale your staff.

15:45 – Simplicity scales.