Run a Profitable Gym

Partnerships: They can be great. But they can also cause you to lose money and time.In this episode of Two-Brain Radio, Chris Cooper lays out the three levels of partnership that will tempt gym owners. For each level, Chris will tell you exactly what to do, and he'll provide examples of common mistakes entrepreneurs make.Listen, then use this info to ensure any partnership you make provides you with a clear investment on your money and time investment.1:47 - Risks of partnerships2:45 - The first level of partnership4:55 - The second level of partnership7:40 - The third level of partnership10:40 - Mistakes and examples16:39 - Chris's basic rules for partnerships

Are you struggling to hire at your gym? Chris Cooper has the answer.First, maybe you're trying to fill the wrong roles. Chris will tell you which hires to prioritize so you offload the right tasks while ensuring clients still get the service they want. Then, Chris has four simple steps to finding coaches:1. Hire from within.2. Hire the best in town.3. Find the "future best."4. Advertise.Listen for important details on each strategy and you'll never struggle to fill the holes at your gym.0:56 - Step 02:45 - Step 14:57 - Step 27:24 - Step 39:40 - Step 4

Can a virtual assistant help a gym owner? Yes—but only if you follow the right process.Two-Brain founder Chris cooper lays out seven steps to hiring a great VA and five steps for A+ onboarding in this episode of Two-Brain Radio.A VA can take a lot of work off your plate, but only if you find the right person and train them to do things exactly the way you want. If you hire the cheapest person and then toss them into the pool, they'll sink and you'll be stuck correcting and micromanaging.To reclaim your time and grow your business with a VA, follow Chris's plan.Two-Brain clients: Assistantly is now in the Marketplace. Check it out through the Two-Brain App.0:30 - What are VAs and what are some common hiring mistakes?2:00 - Seven steps to hiring a VA7:40 - Two-Brain and Assistantly9:40 - Five steps to onboarding a VA

Ronan Mahon, owner of Movement Fitness in Dublin, Ireland, placed his gym on all three Two-Brain Business sales leaderboards in July. He booked a ton of appointments, had a 100 percent show rate and closed a huge number of sales.After closing three sales on the day of this interview, Ronan took a few minutes off to share his secrets with host Mike Warkentin. An experienced salesperson from his days before he was a gym owner, Ronan lays out all the tweaks he's made to his sales process. He combines automation with personal touches to produce results, and he also does something few others do: He sells on the phone rather than in person.Some will say this doesn't allow him to engage people face to face, but Ronan explains that a phone connection allows him to contact leads at warp speed and close sales in fewer than 15 minutes.Links"Should You Hire an Ad Agency for Your Gym?"Bob Burg's conversation starters1:01 - Sources of leads3:45 - Starting to sell on the phone8:08 - Speed of response8:56 - Sales tips and techniques14:57 - Client avatars, qualification and the client journey18:49 - Upselling, intros and value24:39 - Sales stats and a phone-close example30:42 - How to get better at marketing

9Round, F45, Orangetheory, Anytime Fitness and other franchises; CrossFit affiliates; jiu-jitsu, karate and MMA facilities; bodybuilding and personal training gyms; yoga and Pilates studios—Two-Brain can help all of them.In this episode, Chris Cooper lays out exactly how Two-Brain uses one-on-one mentorship to help each gym owner grow their unique business. While the exact mentor-recommended growth tactics might differ slightly when implemented in each business, the principles behind them don't change. First, we systemize everything. Then we focus on key metrics:1. Client head count2. Average revenue per member3. Length of engagement4. Return on investment5. Effective hourly rate 6. Net owner benefitWe also track important marketing metrics: leads, set rate, show rate and close rate.After that, we focus on optimization and then growth—helping a gym improve its metrics fast. The result: Strong, stable businesses with owners who are able to live the lives they want.Links"How to Make $100,00 Per Year With 150 Clients"1:00 - Systemizing any business2:30 - Metrics for gyms3:25 - Optimizing a business6:55 - Scaling a business

A kids program is a great way to add revenue to your gym–but many gym owners don't know how to fill fitness classes for children. Chris Cooper has nine ways to do it.Just a few examples: Invite a kids team for a workout.Host a birthday party.Ask current clients to bring their kids' friends.Chris has six more doses of rocket fuel for your kids program. Listen, then take action to add or improve a key revenue stream at your gym.1:00 - Tactics 1-912:55 - Recap

Selling supplements in your gym has changed a lot in the last few years. So how do you navigate the current market and begin selling supplements with low risk?On today's episode of Two-Brain Radio, Chris Cooper is joined by Mike Shelly from Thorne. They discuss the landscape of nutritional supplementation, the best supplements for gyms to sell, and how to get started with retailing using Thorne and Two-Brain tools and tactics.*Gut health microbiome swipe is patent pending.LinkTo get the guide Chris mentions in this show, join the Gym Owners United Facebook group and click here.00:39 - Who is Thorne?03:08 - Perception of supplements in the gym space05:13 - Three challenges gym owners face 14:06 - "How much inventory?"17:14 - Taster nights and how much to stock19:37 - How to recommend supplements as a coach24:59 - Demonstrating quality and trust to your clients28:07 - The future of health testing with Thorne

“Hey, Coop, can you tell me how your lead-nurture process works at Two-Brain?” This question prompted Chris Cooper to pull back the curtain and explain exactly how he built his business through conversations. You can use the same process to build your gym, too.Listen as Chris lays out four simple steps to using conversations to get more gym clients. Bonus: You can use a similar approach to increase your retention and re-engage departed members.Chris used content marketing to build the largest gym-mentorship business in the word, and all his secrets are on display for you. Listen, learn, then start the conversations that will grow your business.LinksGrowth ProgramTinker Program2:53 - Bridging the gap between awareness and commitment in 4 steps6:30 - Bob Burg's 10 conversation starters10:14 - Conversations that increase retention11:20 - Reacquiring departed clients12:59 - The Authority Ladder

"We are in the business, you and I, of changing lives. If somebody comes into your gym and leaves a month later, they have not changed their life."Two-Brain founder and gym owner Chris Cooper said that, and  if you're a coach, trainer or fitness entrepreneur, you know it's true.So how do you measure "lives changed?" And how do you make greater changes in the lives of clients? The key: increasing retention—or length of engagement (LEG). The longer you keep clients, the more their lives will be changed. And your gym will benefit, too.To help you, Chris has a simple way to track length of engagement, as well as tips for increasing it. Listen, take action, change lives and build a thriving business.0:41 - Changing lives through retention6:23 - Driving retention up14:27 - Tracking metrics and calculating LEG

It's nice to think you could run a business without making any mistakes. But that's just not the case. Luckily, Two-Brain Business has a team of experienced mentors who share the mistakes they've made so other gym owners can avoid them.In today's episode of Two-Brain Radio, Chris Cooper shares stories and advice from a handful of mentors on the Two-Brain team. He takes you through the most common mistakes that gym owners make, then he explains how to fix them and ensure they will never happen again.0:40 - Two-Brain mentor Kenny Markwardt: mistakes are unavoidable2:04 - What to do when you've made a mistake5:05 - Two-Brain COO Amber Cooper: hiring "friend employees"9:29 - Kenny Markwardt on backsliding13:51 Two-Brain mentor Colm O'Reilly: managing the cost of failure