The Guy Who Bought a Gym During the COVID Shutdown (Epic Comeback)

Jordan Fink quit his day job and bought a gym in early 2020.  No sooner had he signed the papers than came the mandatory COVID-19 gym shutdown.  He didn't even meet his new staff until months after he'd become their new boss.

From there, Jordan endured multiple member mass exoduses and roller-coastering revenue. At one point, he even started dusting off his resume.

Today, after starting mentorship with Two-Brain and learning to sell high-value packages to give people the help they need, Jordan's posting the highest revenue numbers he's ever seen.

Get to know the winner of Two-Brain's 2021 "Comeback of the Year" award in this episode.

Links:

Clearlake CrossFit
Chalk It Pro
Two-Brain Coaching
Gym Owners United

Timeline:

1:21 – Buying a gym at the start of a pandemic.

4:00 – ”What have I done?”

7:51 – Mass exodus.

10:10 – Seeking mentorship.

16:13 – Initiating the comeback.

20:43 – Diversifying revenue streams.

21:40 – The second mass exodus.

23:56 – Learning to sell high-ticket services.

29:25 – Embracing being the comeback king.

33:54 – It’s easy to get advice. The hard part? Acting on it.