At the 2021 Two-Brain Summit, psychotherapist Bonnie Skinner spoke about fear. And when she asked gym owners to share one of their top fears, Justin Keane shared a big one — in front of thousands of other entrepreneurs.

Doing so went against his very nature. Justin would much rather stay silent than show vulnerability. But as he learned from Bonnie's presentation and through practice with his own staff and members at Woodshed Strength and Conditioning, being open, honest and vulnerable can increase your team's trust in you and make your business stronger.

Links:

Bonnie Skinner
Jason Cohen: How Embracing Vulnerability Improved My Gym Business
Why You Feel Like an Imposter: And What You Can Do About It
Incite Tax
Two-Brain Programming
Gym Owners United

Timeline:

1:43 – Why Justin shared his fear at the Summit.

4:58 – How to balance showing vulnerability with being a leader.

10:11 – Examining yourself.

15:14 – Learning about the shadow self.

19:33 – One of the biggest mistakes entrepreneurs make.

23:56 – Find your Cordelias.

29:02 – One thing you can do today to be a better, more communicative leader.