When Matthew Becker first opened Industrial Athletics in Pittsburgh, Pennsylvania, he already had another full-time job — so it didn't really matter if he never saw a dime from it.

But when he went all in on gym ownership — and when he finally started acting on his mentor's advice — he realized he'd been throwing away serious money.

Here's how Matthew increased his net owner benefit — all the ways in which a gym benefits the gym owner financially — from $250 a month to a whopping 12 grand.

Links:

Industrial Athletics
Drink O2
Beyond the Whiteboard
The Gear You (Don't) Need to Start a Gym
Gym Owners United

Timeline:

3:08 – Starting with $250. 

9:14 – The game-changer that led to increased Net Owner Benefit. 

14:44 – Pulling the trigger on high-ticket sales. 

18:19 – Increasing revenue with hybrid programs.

22:56 – Avoiding unnecessary expenses. 

27:02 – Another take on climbing the value ladder.

32:46 – Make a plan to distinguish your business. 

37:08 – Invest in website and social-media expertise. 

40:03 – Standardize and systematize. 

44:17 – Calculate when to work in your business and when to work on it.