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When Matthew Becker first opened Industrial Athletics in Pittsburgh, Pennsylvania, he already had another full-time job — so it didn't really matter if he never saw a dime from it.
But when he went all in on gym ownership — and when he finally started acting on his mentor's advice — he realized he'd been throwing away serious money.
Here's how Matthew increased his net owner benefit — all the ways in which a gym benefits the gym owner financially — from $250 a month to a whopping 12 grand.
Links:
Industrial Athletics
Drink O2
Beyond the Whiteboard
The Gear You (Don't) Need to Start a Gym
Gym Owners United
Timeline:
3:08 – Starting with $250.
9:14 – The game-changer that led to increased Net Owner Benefit.
14:44 – Pulling the trigger on high-ticket sales.
18:19 – Increasing revenue with hybrid programs.
22:56 – Avoiding unnecessary expenses.
27:02 – Another take on climbing the value ladder.
32:46 – Make a plan to distinguish your business.
37:08 – Invest in website and social-media expertise.
40:03 – Standardize and systematize.
44:17 – Calculate when to work in your business and when to work on it.