The CrossFit affiliate community has endured a lot of tumult over the last two years. Now, after surviving a global pandemic and watching leadership change hands at the CrossFit Home Office, affiliate owners want to know: What's next?

In this episode, Chris Cooper goes straight to the source in an exclusive interview with Eric Roza, CrossFit's new owner and CEO.

Tune in to learn about Eric's approach to rebuilding trust in the brand and for details about how CrossFit LLC is working to increase the value of affiliation by providing resources to help gym owners grow and sustain their businesses.

Links:

Book a free call with a Two-Brain mentor
Free Tools
Gym Owners United

Timeline:

0:40 – Rebuilding trust as CrossFit’s new owner and CEO.

3:21 – Where CrossFit LLC can help affiliate owners most.

5:08 – “Tools, not rules.”

9:43 – Why CrossFit Affiliate Programming? 

12:50 – Getting people in the door and keeping them there.

15:52 – What is CrossFit’s new OnRamp program? 

18:18 – Re-engaging the affiliate community. 

24:01 – The CrossFit affiliate playbook. 

25:49 – What to expect regarding affiliation fees.

29:01 – What the CrossFit Foundation’s up to now.

34:56 – The state of diversity, equity and inclusion efforts at CrossFit.

36:12 – Balancing the mission of CrossFit with revenue needs. 

37:51 – Reflections after one year in.