How come F45, Orangetheory and the fancy club downtown can charge sky-high prices for "total transformations" and you can't? Especially when you're just as good — if not better — at coaching?
It's all about value — and the client gets to decide what yours is.
Here, Chris Cooper shares five key ways to establish a higher value for your service — and charge more for it.
Links:
AGuard
Arbox
Two-Brain Coaching
Gym Owners United
"The Go-Giver"
Timeline:
1:59 – You don’t determine your value. Your clients do.
3:44 – The five laws of value.
4:22 – Excellence.
5:11 – You have to get people results.
7:15 – You also need to be a communicator.
9:02 – Consistency.
11:22 – Attention.
14:09 – Empathy.
16:02 – Appreciation.
