Nir And Far: Business, Behaviour and the Brain

The podcast discusses the concept of 'Now, not how' and taking immediate action to test ideas and pursue ventures. It highlights successful businesses that started as small projects, the value of experimentation, and overcoming the fear of failure. It emphasizes prioritizing action over planning, seeking feedback, and learning from it rather than getting stuck in constant preparation and overthinking.

Exploring how companies utilize psychological traits to drive consumer spending and the challenges consumers face in making informed purchase decisions. Emphasis on resisting manipulative sales tactics and making wiser buying choices. Impact of scarcity, framing, anchoring, and endowed progress heuristics on purchasing decisions. Strategies to counter impulsive purchasing tendencies like setting shopping rules and practicing a 24-hour rule before making purchases.

Explore the distortion of hindsight bias and its impact on decision-making. Learn how the human brain evolved for pattern recognition, leading to cognitive biases. Discover strategies to overcome hindsight bias and make better decisions. Dive into the influence of this bias on legal proceedings, emphasizing the importance of clear records.

Nir And Far discusses the pitfalls of following fitness gurus for quick fixes. They emphasize the importance of basic health principles, exercise consistency, and motivation techniques. The podcast explores combining rewards with fitness to increase motivation and shares personal tactics for accountability.

Nir And Far, Author of the Nir And Far blog, discusses how to stop arguing and enhance relationships using the 'Score Your Spats' technique. They introduce the 'one to ten question' technique, which involves asking the other person to rate the importance of the issue on a scale of one to ten. They also explore the effectiveness and potential misuse of this technique in resolving disputes and enhancing relationships, emphasizing the importance of mutual respect, introspection, and validation in fostering lasting connections.

Learn the crucial difference between distraction and diversion. Discover how diversion can be a healthy way to refocus attention. Explore the power of diversion in alleviating pain and discomfort through virtual reality games for burn patients.

Nir And Far, an expert on productivity and time management, talks about eliminating unproductive meetings and improving brainstorming sessions. They discuss the drawbacks of large group brainstorming sessions and suggest alternative approaches. They also provide strategies for preventing unnecessary meetings and valuing time and attention. Additionally, they highlight the value of briefing documents and timeboxing in meetings.

Nir And Far discusses the challenges of timeboxing and shares strategies for handling unexpected events and distractions. They address common excuses, emphasize the importance of contingency plans, and provide tips for staying committed to tasks. Timeboxing can prevent distractions and help regain control of time.

I sit down and chat with author, Devorah Heitner about her latest book, Growing Up in Public. Nir And Far, a podcast about business, behaviour and the brain by Nir Eyal. If you enjoy this podcast, please subscribe on iTunes and leave an iTunes review. It will greatly help new listeners discover the show. Please visit my website Nir and Far for other info about my writing, books and teaching: http://www.nirandfar.com/

Nir And Far discusses building an irresistible product for VC investors. They explore the power of customer habits as a competitive advantage, the Hooked model, and the importance of engagement in product design.