Nir And Far: Business, Behaviour and the Brain

The Magic of Now, Not How - Nir And Far

Mar 11, 2024

08:00

Snipd AI

The podcast discusses the concept of 'Now, not how' and taking immediate action to test ideas and pursue ventures. It highlights successful businesses that started as small projects, the value of experimentation, and overcoming the fear of failure. It emphasizes prioritizing action over planning, seeking feedback, and learning from it rather than getting stuck in constant preparation and overthinking.

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Quick takeaways

Successful companies like Airbnb, Facebook, and Microsoft began with immediate actions and quick decisions, highlighting the importance of initiating action without hesitation.

Practice the 'Now, Not How' approach in daily tasks to develop a mindset of instant action, which can be transferred to pursuing larger goals without excessive planning.

Deep dives

The Power of Taking Immediate Action

In the podcast episode, the importance of initiating action without hesitation is highlighted through examples like the origins of successful companies such as Airbnb, Facebook, and Microsoft, all starting from quick decisions and immediate actions. The speaker, reflecting on personal experiences, emphasizes that starting immediately allows for rapid idea validation and eliminates overthinking, a common barrier to success. It is implied that taking action first, receiving feedback, and learning from it, is more effective than extensive preparation or seeking advice before starting.

Taking Immediate Action and Overcoming Fear of Failure

4min

Prioritizing Action Over Overthinking

3min

Nir’s Note: Noah Kagan is the Chief Sumo at AppSumo and runs a YouTube Channel with over 1 million subscribers. His new book, Million Dollar Weekend, is out now.

Airbnb began as a weekend project when the founders sent an email offering their living-room air mattress to hotelless attendees of a major design conference. Facebook started when Mark Zuckerberg built a clone of ConnectU over the weekend and told everyone in his dorm about it. Even Microsoft began with Bill Gates making software quickly for a company in Albuquerque, New Mexico.

You can read the Nir And Far blog post on: The Magic of Now, Not How

Nir And Far, a podcast about business, behaviour and the brain by Nir Eyal. If you enjoy this podcast, please subscribe on iTunes and leave an iTunes review. It will greatly help new listeners discover the show. Please visit my website Nir and Far for other info about my writing, books and teaching: http://www.nirandfar.com/

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