Nir And Far: Business, Behaviour and the Brain

Sales Psychology: Why You Make Terrible Buying Choices - Nir And Far

Mar 5, 2024

09:54

Snipd AI

Exploring how companies utilize psychological traits to drive consumer spending and the challenges consumers face in making informed purchase decisions. Emphasis on resisting manipulative sales tactics and making wiser buying choices. Impact of scarcity, framing, anchoring, and endowed progress heuristics on purchasing decisions. Strategies to counter impulsive purchasing tendencies like setting shopping rules and practicing a 24-hour rule before making purchases.

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Quick takeaways

Recognize sales psychology tactics to make wiser purchasing choices in a consumer-driven world.

Counter curistics and psychological tricks by focusing on quality over price and setting shopping rubrics.

Deep dives

Sales Psychology: Avoiding the Pitfalls of Buying Choices

From the holiday sales blitz to online shopping, we're lured by sales psychology tactics that nudge us into making poor purchasing decisions. Gift returns are a stark reminder of our impulsive shopping habits. Marketers exploit perpetual dissatisfaction, boredom, negativity bias, and rumination to trigger emotional buying responses. Recognizing these tactics and controlling emotional triggers can lead to wiser purchasing decisions in a consumer-driven world.

Introduction

2min

Exploring Human Psychology in Buying Decisions

3min

Exploring Psychological Tactics in Buying Decisions

3min

Navigating Shopping Triggers and Implementing Rational Buying Strategies

2min

How can we become more discerning buyers in a world that encourages us to spend?

We have to stop falling for subtle sales psychology tactics.

You can read the Nir And Far blog post on: Sales Psychology: Why You Make Terrible Buying Choices https://www.nirandfar.com/sales-psychology/

Nir And Far, a podcast about business, behaviour and the brain by Nir Eyal. If you enjoy this podcast, please subscribe on iTunes and leave an iTunes review. It will greatly help new listeners discover the show. Please visit my website Nir and Far for other info about my writing, books and teaching: http://www.nirandfar.com/

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