Nir And Far: Business, Behaviour and the Brain
Sales Psychology: Why You Make Terrible Buying Choices - Nir And Far
Mar 5, 2024
Exploring how companies utilize psychological traits to drive consumer spending and the challenges consumers face in making informed purchase decisions. Emphasis on resisting manipulative sales tactics and making wiser buying choices. Impact of scarcity, framing, anchoring, and endowed progress heuristics on purchasing decisions. Strategies to counter impulsive purchasing tendencies like setting shopping rules and practicing a 24-hour rule before making purchases.
09:54
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Quick takeaways
- Recognize sales psychology tactics to make wiser purchasing choices in a consumer-driven world.
- Counter curistics and psychological tricks by focusing on quality over price and setting shopping rubrics.
Deep dives
Sales Psychology: Avoiding the Pitfalls of Buying Choices
From the holiday sales blitz to online shopping, we're lured by sales psychology tactics that nudge us into making poor purchasing decisions. Gift returns are a stark reminder of our impulsive shopping habits. Marketers exploit perpetual dissatisfaction, boredom, negativity bias, and rumination to trigger emotional buying responses. Recognizing these tactics and controlling emotional triggers can lead to wiser purchasing decisions in a consumer-driven world.
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