Nir And Far: Business, Behaviour and the Brain Sales Psychology: Why You Make Terrible Buying Choices - Nir And Far
Mar 5, 2024
Exploring how companies utilize psychological traits to drive consumer spending and the challenges consumers face in making informed purchase decisions. Emphasis on resisting manipulative sales tactics and making wiser buying choices. Impact of scarcity, framing, anchoring, and endowed progress heuristics on purchasing decisions. Strategies to counter impulsive purchasing tendencies like setting shopping rules and practicing a 24-hour rule before making purchases.
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